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• Sephora Canada challenges prejudices about beauty and sports with the Toronto Tempo team
• Mapfre appeals to the collective enthusiasm of the fans in its campaign to cheer on the National Team in the World Cup
• Coca-Cola transforms the silhouette of its contour bottle into chopsticks for Asian foods
• Tombola brings fun to everyday life with a billboard made of bubble wrap
• Cartier highlights craftsmanship and shows how its most iconic watches are created
• Mastercard wants the “Hago chas” from the 80s to be the anthem of contactless payment in Metro de Madrid
• More than 92% of Spaniards contacted television in the month of May
• McDonald's creates the “Spain sauce” to cover the passion for the World Cup
• Artificial intelligence and the “no-collar economy”: towards a more strategic, flexible and less hierarchical work
• “Gin tastes like cologne”: Beefeater makes it a reality with LDN Red
• These are the winners of El Sol 2026
• 30% Two Brazilians Use AI to Understand Politics, Economics and Sciences… What Is Your Brand?
• Amazon orders three animated series with artificial intelligence for Prime Video
• Taco Bell saves the place in line for fans at Bad Bunny concerts
• Papa Johns recreates the Pizza Planet restaurant for the premiere of “Toy Story 5”
• Lego transforms Singapore airport into a large interactive flower display
• From gazpachito to gazpachazo: García Millán vindicates his product by coining a new term
• The “Human Universe” exhibition promises an immersive journey inside the human body
• Sara Blázquez closes a stage of almost a decade at the head of Coca-Cola Communication in Spain
• Loewe will dress the Spanish soccer teams until 2030
• María Pombo and Mahou San Miguel launch Yuzz, a refreshing drink with vitamin C and hyaluronic acid
• An advertising billboard with toasters seeks to change a consumer habit
• Greenpeace denounces the “gag demands” of large corporations in a short film with Javier Bardem
• Mario García León is the new Marketing Director of Suntory Beverage & Food Iberia
• Primark launches its first major advertising campaign in Spain, inspired by heist movies
• Bezoya launches Pi, a 3.14 liter bottle, to adapt to the trends of the category
• Burberry brings football closer to luxury territory with British culture as the focus for its fall campaign
• Gosbi claims the animal bond as the driving force behind a more authentic and Mediterranean life
• Child poverty is made visible as a prop in this awareness campaign by the Balia Foundation
• AMC+ creates a capsule collection with Palomo Spain to promote the series “The Vampire Lestat”
• Madrid Metro implements direct payment with bank card at turnstiles
• Artificial intelligence stars in the first encyclical of Pope Leo XIV
• Oatly reinvents the drive-thru with a bike cafe in Amsterdam
• Communication around the Spanish National Team for the World Cup: the King, artificial intelligence and humor
• An optical illusion in Madrid invites reflection on water scarcity
• Maggi creates an AI assistant accessible without internet to support the new generation of African merchants
• Coinbase encourages breaking the patterns of the traditional financial system
• Vueling invites you to collect unique moments like magnets in its new advertising campaign
• Meta launches Forum, a new app that turns Facebook groups into a response engine
• OpenAI is looking for a marketing manager to promote its advertising solutions between agencies and advertisers
• Freixenet turns a fake musical debut by Laura Escanes into the campaign for its new drink
• Mó combines mystery, mixology and summer spirit in “La Cocktelería”, the campaign for her new collection
• Pringles creates sliding heels to communicate the increase in the size of its potato can
• Google redesigns Workspace icons and embraces the visual aesthetics of Artificial Intelligence
• Apple relaunches its support and grip accessory to facilitate holding and accessibility of the iPhone
• “Unha más”: this is how Celta has communicated the renewal of Iago Aspas
• Tesco promotes accessibility in the kitchen with a recipe book for people with disabilities
• Magnum presents itself as a great fashion and ice cream maison “designed for pleasure” in its new campaign
• The Supreme Court would force Atresmedia to cease the broadcast of “Pasapalabra” by El Rosco
• Pull&Bear and Eurostars launch a capsule collection inspired by the Gran Hotel La Toja
• Daitsu proposes a game in the style of “Where's Wally?” in outdoor advertising
• This is the email with which Meta has fired 10% of its staff
• Linkedin recognizes the problem of AI-generated slop and will begin to penalize it in the feed
• What is this video of an Israeli minister who is causing an international controversy?
• Bupa turns to art to claim the benefits of creativity on physical and mental health
• 85% of workers do not know how to apply AI training to their workplace
• Why everyone is talking about the rise of online auto parts marketplaces in Europe
• KFC Arabia creates an artificial intelligence microdrama with its products as the protagonists
• Sol by Meliá renews itself, claiming its legacy and the summer of a lifetime as strategic territories
• Suntory will distribute the iconic Dr Pepper brand in Spain
• WWF replaces school bells with animal sounds to reconnect children with nature
• “Look up”: the Pope's visit to Spain is promoted with a campaign, anthem and merchandising
• Magnific dedicates €10 million to help Europe's creative industry embrace AI
• Plátano de Canarias uses its iconic label to highlight the “unique” consumers who choose its fruit
• Sam Altman wins the great AI court battle against Elon Musk and clears the way for OpenAI to go public
• Honda promotes road safety in Bangkok with hygienic helmet protectors
• France turns its World Cup team ad into an American television comedy
• Ted Lasso demonstrates the possibilities of payment with Visa in the brand's campaign for the World Cup
• “Style Unpacked” series explores the connection between women's tennis and fashion
• Telelavo is giving away a free Flat Rate “for life” in its laundry service
• What do we know about the attack on a mosque in California?
• Children's drawings expose the impact of digital platforms on the little ones
• Nicole Kidman stars in a Christie's dream piece around a sculpture to the rhythm of David Bowie
• Malta establishes agreement with OpenAI to offer ChatGPT Plus to all citizens
• Allianz makes Spotify a road safety tool with songs that encourage “safer” driving
• Andrex addresses the fear of defecating during childbirth in its new advertising campaign
• The Pokémon universe revitalizes an airport in Japan to promote recovery after the earthquakes
• The chaotic launch of Swatch and Audemars Piguet watches leads to a reputation crisis
• Ford highlights its competitive essence and the performance of its vehicles in its new European campaign
• Visa pays tribute to the universality of soccer with a global art collection
• LLYC wins Lowi's creative account and this is its first campaign for the brand
• PETA promotes the vegan diet, humorously alluding to its benefits for sexual performance
• Google unites imagination and Pixel AI in the immersive experience “The Cube”
• Stella Artois portrays the automatic reflexes around beer in a campaign for its 0.0% version
• Iberia makes the fear of flying a brand territory and bets on sound fiction to position itself
• Pans begins the branding stage with a new name, image and restaurant design
• Google unseats Apple as the most valuable brand in the world and Zara surpasses Nike in fashion
• In which countries is homosexuality still a crime?
• Microsoft brings the duality between study and leisure to its new campaign for Windows 11
• Allianz makes an activation in Seville by installing a “coworking” at the Santa Justa station
• Rodilla delves into cosmetics with a co-branding of lip glosses with David Francés
• Canva launches its first brand campaign in Spain: “Bring out the best in you”
• McDonald's scans its menu to promote business hours ordering
• Burberry enhances its outdoor heritage in a sportswear collection
• Amazon commemorates 15 years in Spain with the campaign “Don't miss anything”
• This is Bright Bites, the children's supermarket that promotes healthy eating habits
• Perico de los Palotes stars in Damel's campaign to launch the new variety of its iconic candy
• TikTok launches ad-free subscription in the UK for £3.99 per month
• Corona and Tripadvisor join forces to offer more than 300,000 experiences around the world
• Pond's reminds the importance of protection with sun-sensitive portraits
• Genetic femininity tests: the IOC relaunches an explosive debate before the 2028 Olympics
• Condé Nast prepares the closure of Glamor in Spain as part of a global restructuring
• Trade Republic relies on the attractiveness of Brad Pitt to communicate the advantages of its paid account
• “You will never pay the bill”: a giant ticket makes visible the priceless work of mothers
• Magnum tells the story behind the look designed by Palomo Spain for Martiño Rivas
• Jewelry that demands research and a bulletproof dress, demands at the Met Gala
• Linkedin creates a certification for agencies seeking to elevate B2B marketing on its platform
• Illy floats its new collection of mugs in the waters of Venice
• Fad Juventud and La Despensa warn about digital violence among adolescents
• “Stop hiring humans”: Artisan's controversial message to promote its AI software
• Timothée Chalamet teams up with Lamine Yamal and Jude Bellingham in Adidas' World Cup ad
• Benidorm enters Roblox with a video game to build the “most sustainable and fun” skyscraper
• The complex reality of the “sandwich generation” comes to life with stop motion
• The Roomba driver presents “Familiar”, "Familiar"a robot for emotional interaction
• “Seriously. Very good”: Dia captures the conversation about her transformation in her repositioning campaign
• The new President of Autocontrol is José Miguel García-Gasco Martínez, General Director of Atresmedia Advertising
• Cabreiroá proposes an airline to take fans to the United States with La Roja
• Coffee with tonic: Starbucks and Schweppes join forces to promote coffee tonic in Spain
• The size of the envy determines the amount of the discounts in the campaign of this Argentine brand
• Unicef ​​wants to turn “forgotten” money from festival bracelets into donations
• When outdoor advertising is a rescue tower to prevent drownings on the beach
• The Ordinary opens fictional supermarkets to question overpricing in beauty
• The model Irina Shayk and La Palma star in the summer advertisement of El Corte Inglés
• Unilever integrates hairstyles and haircuts into the online fashion shopping experience
• Lay's makes watching the World Cup a participatory experience with Messi, Beckham or Alexia Putellas
• Canva turns a squirrel into a cultural movement to reclaim the power of ideas
• AB InBev wins Advertiser of the Year award at Cannes Lions for the third time
• Adobe redefines the PDF format for the era of collaboration: from sending files to sharing experiences
• Who was Ted Turner, founder of CNN, dead at 87?
• Honor invites you to explore the creative possibilities of artificial intelligence with “La SoñerÍA”
• Modern methods of assisted reproduction in Ukraine for future parents
• 60% of employees live with toxic behaviors among their leaders, according to Harris Poll
• Miu Miu innovates again in PR by turning the unboxing of its new fragrance into an ice cream “tasting”
• Lacasitos is committed to gamification to connect its brand with new generations
• Brita signs Millie Bobby Brown as global ambassador to turn hydration into self-care
• Revolut turns to Luís Figo and his controversial signing to demand the change of bank
• Tío Pepe renews its aesthetics, connecting tradition and contemporaneity
• What is Hantavirus, this virus that triggered an alert at sea?
• Velux turns the sky into a value proposition with “Planes”, its new brand campaign
• Designer José María Cruz Novillo dies
• Amazon applies artificial intelligence to generate podcasts about the products in its marketplace
• Hyundai launches “Get on with your decisions” and redefines its positioning in Spain from personal choice
• Spotify creates verification badge to distinguish human artists from artificial intelligence
• Empathy: a key, but sometimes forgotten, ingredient for success
• Factorial portrays the “paperwork syndrome” and the absurdity of bureaucracy in its new campaign
• The logo matters, but it is not everything: the value of community in professional success
• From principled ambition to ego management: five lessons for your career path
• Estrella Galicia takes her “art of distraction” to Seville and provokes Cruzcampo's response
• What is the “El Niño” phenomenon, feared by climatologists?
• Uber integrates hotels, artificial intelligence and new services in its app to consolidate itself as a comprehensive travel platform
• Ikea celebrates 30 years in Spain by collecting the advances promoted from the home
• Stoicism as a professional tool: four principles to manage emotions at work
• Jägermeister turns its obsession with cold into a dedicated department in its new campaign
• Promote autonomy or preserve memory: Gemini's purposeful applications
• One side for alcohol, another for water: Pernod Ricard stages moderation with “Split Drinks”
• What is the correspondents' dinner in Washington?
• Revolut will open its first physical store in Barcelona to transfer its digital model to the in-person context
• How does Interpol’s “identify me” work?
• MediaMarkt bets on collecting with blind boxes from Milfshakes
• Movistar expands its positioning “It is for everyone” with a call to enjoy the World Cup
• Sponsoring nipples: this is how Vaseline has accompanied runners in the Madrid and Barcelona marathons
• How has Fuze Tea transformed the “RTD Tea” category in Spain?
• Fernando Machado returns to restaurants as Brand Director of Chipotle
• Freepik becomes Magnific and consolidates itself as a creative artificial intelligence platform
• Charlize Theron scales billboard to promote Netflix movie “Apex”
• Birkenstock expands its brand and launches a collection of vegan nail polishes
• Plenitude brings dark mode to outdoor advertising to reduce energy consumption
• ColaCao and Jordi Roca reinterpret churros with chocolate in a collaboration with Rocambolesc
• Save the Children launches Saveflix, a solidarity subscription model inspired by digital platforms
• Decathlon uses a robot to reclaim the human experience in the outdoors
• What other American presidents have had an assassination attempt?
• Adidas displaces Nike in the London marathon and opens a new stage in sports marketing
• Lacoste turns Paris into a playground where fashion and sport merge
• How did the jihadists take control of Mali?
• Sergio Méndez is the new CEO of the Tango agency
• Ikea Canada highlights its storage products by organizing the “chaos” of other brands
• NASA turns the Earth into typography with satellite images in an interactive tool
• Lux uses advertising to “hack” the algorithm and bring well-being to feeds
• What is the security protocol for the President of the United States?
• This advertisement on toilet paper goes unnoticed to make visible a cancer that also does
• X launches XChat, its own messaging application
• What happened in Washington with Donald Trump?
• Athletic Club Fundazioa claims football as a social tool with its new communication platform
• Škoda turns to Play-Doh to launch its new electric vehicle and explore a more accessible creative language
• It was 40 years ago…The Chernobyl nuclear disaster
• An extra slice of cheese and an attitude: McDonald's New Zealand “creates” the McMullet
• Sauce brand Prego launches a recorder to turn table conversations into memories
• El Retiro and Madrid Río adopt a new audio guide and interactive map service
• The consumer of 2026 seeks refuge in emotional spending and demands transparency from AI, according to Warc
• Visionlab will manufacture glasses in one hour with 3D printing, entering on-demand customization
• Banco Sabadell looks to the future with optimism, imagining entrepreneurial endings for the legend of Sant Jordi
• Puleva reinterprets its historic jingle to reconnect with young people at the bar
• Light shows, live music and dancing in the street, in the promotional campaign for “Michael”
• Drake creates a “treasure hunt” on a giant block of ice to announce his new album
• Digital sovereignty: when technological infrastructure becomes a competitive advantage
• EOR in Europe: the simplest solution for recruiting internationally?
• Brother Madrid celebrates its tenth anniversary with “Resistencia”, a production together with Oriental Films
• War in Iran: what is the “mosquito fleet”?
• From flowers to eggs: this campaign highlights things that last longer than paternity leave in the UK
• Tenerife Tourism seeks travelers with the “explorer gene” to redefine the destination experience
• “Pay to participate” platforms in contests: the new contracting model that Aebrand denounces
• Mercado Libre brings conversion to outdoor advertising with mupis that adapt the message in real time
• A speed radar for pedestrians: reflection on the rush of Lech beer
• Aveda and Auara launch “Purpose Water”, a fake product to make the value of water visible
• The Mafia Sits at the Table changes its name and is now called La Famiglia Sits at the Table
• What is this site in Teotihuacán where there was a shooting?
• John Ternus will replace Tim Cook as CEO of Apple
• “I feel a gratitude that I cannot express in words”: Tim Cook's farewell letter
• Cruzcampo makes the stretcher table the stage to reinterpret the Sevillana at the April Fair
• Bolt introduces the “Riding Score” to evaluate the behavior of users in shared mobility
• WhatsApp tests a subscription plan that will allow you to customize ringtones or stickers
• Listening to music on Spotify becomes an HIV prevention tool in this campaign
• Vueling celebrates Sant Jordi by turning books into invitations to fly
• Huawei proposes that the mobile phone suggests how to pose in photos
• Estrella Galicia breaks with the unexpected during the Copa del Rey with the series “Berlín”
• Bennet supermarkets place books in freezers to promote reading
• Kansai Nerolac takes its paint to the stratosphere to demonstrate its extreme resistance
• El Águila beer turns the 'ass' of its bottles into canvas for an art exhibition in Madrid
• Solar eclipse of August 12, 2026, what safety measures should be taken?
• The RC Deportivo of the future begins in the store: this is how the A Coruña club has renewed its commercial space
• The seeds of the creative community give life to the OFFF Barcelona festival campaign
• Access the interactive reports of the 2026 National Creativity Awards
• Health deflates in its second year as a category in the National Creativity Awards
• The c de c recovers Mediterráneamente and gives 6 awards to “The same old thing”
• The most innovative Advertising, according to the National Creativity Awards (2026)
• The best actions in Media, according to the National Creativity Awards (2026)
• The best Strategies, according to the National Creativity Awards (2026)
• “Sosegá” wins two Golds for its Content at the National Creativity Awards (2026)
• Brands that lead Spanish creativity, according to the c de c
• The advertising companies with the most awarded client portfolio in the National Creativity Awards
• Banco Sabadell's advertising in the face of the hostile takeover is the Grand National Creativity Award (2026)
• Paradores invites you to discover its accommodations in spring with photography by Eugenio Recuenco
• Heineken proposes turning neighborhood communities into meeting points for football fans
• Visa withdraws its sponsorship of Milan Fashion Week due to the use of fur
• Securitas Direct becomes Verisure to unify its brand globally
• O Boticário launches “Code Her”, a bot that uses AI to protect women against image manipulation
• Adobe launches a wizard that allows you to run complete creative flows with a single prompt
• “There is no bigger advertisement than the one that appears on TV”: Atresmedia defends the medium as the most effective showcase for good advertising
• BYD electric cars ironize the price of gasoline in the “Millionaires” spot
• Starbucks integrates into ChatGPT and opens a new path in the way of ordering coffee
• Good Rebels integrates Advisors and reinforces its commitment to connecting reputation and business
• A theft of probiotics in the style of “La casa de papel” is Enterogermina's commitment to entertainment to boost its differentiation
• Larios and torreznos: the brand takes the combination to the bars and communicates it with Los Javis
• First EGM of 2026: Exterior is the second medium in audience, although it loses penetration
• Nearly a third of employees admit to sabotaging their company's AI strategy
• Dua Lipa “takes the baton” from George Clooney as ambassador in the new global Nespresso campaign
• Jell-O vibration to measure fan passion or how Jell-O connects with sport
• Fnac launches “It is no longer fiction”, a category that vindicates the works that anticipated the present
• Ikea makes Swedish meatball-flavored candy a reality in a co-branding with Chupa Chups
• Ambar expands its history of innovation with a probiotic beer
• Lorem Ipsum text vindicates human creativity in these artificial intelligence ads
• A chorus of knees and stomachs demands greater care of the body in a wellness store campaign
• Heineken opens an “exchange bar” so that beer costs the same even when traveling abroad
• Punky returns: La Menorquina turns its iconic ice cream into a “social movement” to start a new stage
• Perwoll detergent turns lost luggage into a fashion collection that promotes the care of clothes
• Why does Hezbollah have such an important place in Lebanon?
• Advertisements with lab-created skin: this is how Avon communicates its advances in research
• Alejandro Rodríguez, new Marketing and Franchising Director at Dunkin' Spain
• “Like a Golf, it is not a Golf”: Volkswagen promotes itself on the competition's windows
• Estonia stands out in Europe and refuses to prohibit minors' access to social networks
• Six international and simultaneous urban concerts announce the launch of the Cupra Raval
• Ikea opens the search for its new marketing manager in Spain after the departure of Gabriel Ladaria
• What is a naval blockade, the measure announced by Donald Trump?
• La Roche-Posay proposes subsidizing sun protection as a labor right with “Buoni Sole”
• The Netherlands approves Tesla's hands-free driving mode and opens the door to its deployment in Europe
• Gabriel Ladaria is the new Director of Marketing and Communication at ING
• “Chapters of Hope”: the campaign that proposes libraries and reading as proof of roots
• The Brazilian Amazon launches its own brand to promote tourism and the sustainable economy
• On embarks on a surreal journey into Zendaya's imagination to present its new collection
• Artemis 2 mission: how does the return to Earth of a space shuttle take place?
• The outdoor environment becomes a bee habitat in the promotion of a National Geographic documentary
• Coca-Cola becomes a soccer match in the second installment of its global campaign for the World Cup
• Škoda redesigns bicycle bell to surpass noise-canceling headphones
• Caja Rural de Salamanca claims proximity banking with “Less global, more personal”
• Fnac presents books as an addiction in its new campaign to promote reading
• Kotex makes menstrual blood censored by history visible with a digital art gallery
• Who is Rex Heuermann, this serial killer who raged on Long Island?
• Illustrated euphemisms and a funny song about masturbation urge prevention of prostate cancer
• YoSoy against NoSoy: the plant-based drink brand explains everything it is not with outdoor advertising
• Dove “invented” a new sports ritual for the launch of its new deodorant in Chile
• Apple turns the App Store logo into a gateway to creativity
• Nutella in space was not product placement and it is not AI either. Yes it is a lesson in advertising
• The slowest vending machine in the world and hidden illustrations: KitKat's new ways to invite pause
• M&M's addresses its quality problems with a documentary about the origin of peanuts
• Nieves Rey is the new General Director of Dircom
• Ceasefire in Iran: will the Strait of Hormuz reopen?
• Canopies converted into containers: this is how Puertos del Estado has communicated
• Dollar Shave Club gets rid of advertising clichés to announce its first line of products for women
• Pringles celebrates the passion for its potatoes in a love story with Pringlelina
• The beach towel as a reservation symbol: Uber brings the “sunbed war” to London
• Movistar deploys an army of blue guards against fraudulent calls in its new advertisement
• Ambar relies on classical culture to dismantle the myth of the “beer belly”
• Desperados turns cringe into attitude with “Cara de Meme”, its new cultural bet for Gen Z
• Corona explores the brilliance of mobile as a new brand territory with “Pay With Your Sunset”
• Banco Santander redefines its global positioning with “Imperfect Beginnings”
• A bag made with tyrannosaurus leather invites luxury to consider alternatives to animal skin
• Citroën presents “Calm Diffuser”, a device to reduce pet anxiety in the car
• Barista experience at home: De'Longhi turns its machines into miniature coffee shops
• Apple approaches Generation Z with “Finder Guy”, its unexpected mascot on TikTok
• Cornetto now invites you to unwrap summer with "Unwrap the Summer"
• The Happiness Paradox: Finding Joy in Unexpected Places
• Why life sciences could be the ultimate long-term investment, according to Nicole Junkermann
• Can we live on the planet Mars?
• A trip from Earth to the Moon: how long does it take for a space shuttle?
• Dove stages the impact of algorithms on beauty with a face vending machine
• This campaign uses color theory with the Brazilian flag to convey an environmental message
• Adobe integrates “Turntable” into Illustrator to generate 360º views of illustrations in seconds
• More than 27 million Spaniards watched television every day in March
• Teleoperator Giffgaff turns improving your conditions into a sensation
• Airbnb integrates private transfers into its app to control the trip from start to finish
• Curto Prazo SEO Exists? 4 Techniques That We Can Help!
• “Peak Exposure”, or when skin cancer is seen as a mountain landscape to warn of the invisible risk
• VML Health creates “The Safe Pack”, a design system that makes it easy to identify medications
• Orbit organizes a meme choir and creates a nostalgic ballad to stop overthinking
• Lipton turns to rapper Ice-T to ask respect for the peach emoji
• Shorta, a vertical microseries platform oriented to the Latin American market, is born
• Adidas launches its first high-performance running shoes for people with disabilities
• Blizzard turns “World of Warcraft” into an interior design magazine to promote its new expansion
• A car “burned” by the sun reminds us of the importance of protecting the skin while driving
• Sephora and Benefit, investigated in Italy for promoting cosmetics for adults to minors
• Cheetos joins Nickelback and Megan Thee Stallion in a crazy ad for the return of its pickle flavor
• KFC Brazil “turns” its crispy batter into fabric to personalize garments
• Mexico City launches Xoli, a chatbot to help tourists during the World Cup
• Kiwoko paraded at Fashion Week with designer Pablo Erroz
• “Pill Guardian”: the smart pill box that works without internet to care for the elderly in rural Spain
• KFC creates jacket filled with pickles to promote its new pickle-inspired menu
• Maxibon Australia imagines the daily life of a person turned into a cookie to advertise its cookie ice cream
• PonteCara is back, the event for real networking
• Paris Saint-Germain expands its brand with a cafe on the Champs-Elysées
• Air Wick opens “The House of Fragrances” and redefines its positioning towards the creation of environments
• Cushelle turns toilet paper into a medium and launches a disposable magazine to read in the bathroom
• Nescafé “hacks” influencers with turquoise pixel to present its new product for generation Z
• Céline Dion's possible return to the stage is communicated with outdoor advertising
• AI has brought back the pulse of an industry that had been anesthetized for too long
• Zara remains the most valuable Spanish brand, but Bankinter is the one that is growing the most, according to Kantar
• What is tokenmaxxing: when spending more on AI is confused with being more productive
• Chanel reinterprets a video clip of Kylie Minogue with Margot Robbie to promote its bags
• Spotify launches SongDNA, a feature that highlights the creative origin of each song
• Secondary jobs and overtime become “sponsors” to demand the professionalization of women's football
• “Los Angeles in full bloom”: the visual identity of the 2028 Olympic Games
• Brands integrate into “The Devil Wears Prada 2” marketing with exclusive ads and products
• What do we call an “oil shock”?
• The DGT warns pedestrians about the dangers of looking at their cell phones in its new campaign
• The co-branding of Yeast and Nutella reinterprets torrija in a limited edition
• Spanish banking gains in digital experience: its apps lead compared to other sectors and markets
• Polymarket turns geopolitics into a spectacle with a bar inspired by the Situation Room of the White House
• A comic and a radio program: this is how EasyJet has celebrated its 10 years in Barcelona
• Cif highlights the power of its products “cleaning” the credit history of Brazilian consumers
• From now on, El Sol's Agency of the Year will guard the trophy and return it the following year.
• From the Chinatown Arch in Usera to the Elrow party: Okuda San Miguel celebrates 30 years exploring color
• Carlsberg adapts Liverpool anthem into sign language to integrate deaf fans
• LaLiga's retro t-shirts paraded at Madrid Fashion Week
• Heineken highlights its hospitality services by inviting the 'Pepe' or 'Paco' bars to connect with “Tocayos”
• The Interprofessional of Wine is looking for an activation agency to promote the consumption and relevance of wine
• Sprite reinforces its link with urban culture to connect with generation Z
• 47% of young people wish TikTok did not exist, according to the World Happiness Report
• Typos become a status symbol in the era of Artificial Intelligence
• Doritos ironizes Ronaldo's haircut in “The Triangle Theory”
• Disney elevates the entertainment proposal at its theme parks with a robotic Olaf
• Persil and Comfort joke with robotics to present their new range of detergents "smart"
• Adobe Powers Firefly with Custom Models and New AI Video Capabilities
• Flowers and flamenco, the spring advertisement of El Corte Inglés
• The Soccer World Cup will generate an increase of 10.5 billion dollars in global advertising investment, according to Warc
• Burger King: “We want any Spaniard to have a restaurant less than 30 minutes away”
• Filmin launches its first clothing collection with Brava Fabrics
• Fanta reinforces its leadership in Spain with the focus on innovation and new audiences
• Amsterdam brings works of art to life on the street to promote its cultural offering and museum visits
• Create companies in 48 hours for less than 100 euros: EU Inc, Europe's proposal to strengthen the single market
• 79% of consumers do not want AI to decide for them
• HP deploys its capabilities with mobile printing units and a fence made of sheets of paper
• Mailrelay vs. Mailjet: how to choose the most suitable email marketing platform
• Transportes raises its brand and that of Bus.es with a new image for state-owned buses
• Flex opens a conversation about normalizing fatigue and the importance of sleep
• British Airways is proposed as the escape route from everyday stress
• The best in advertising effectiveness, according to Warc (2025)
• Asindown turns disability into expert criteria with “Simplicity Advisors”
• Kutxabank uses humor to get serious at key financial moments
• Norway denounces the degradation of the internet in a sarcastic short film
• “I would like to see the CEO…”: users make visible the gap between managers and the experience of their products
• 71% of purchase decisions already occur outside the radar of brands, according to ESIC
• Tesco creates a billboard of tulips to highlight its offer beyond the everyday
• Gym Nation introduces naps as a new fitness discipline in the Middle East
• McDonald's promotes its loyalty program through a sweatshirt with Eme Studios
• Beltrán García-Durán assumes the direction of Accenture Song in Spain and Portugal
• Plenitude creates a children's book to overcome the fear of the dark and promote energy savings
• Amazon gives Alexa new personalities, including one for adult users
• Uber launches “Elite”, a chauffeur service with a focus on business travelers and premium users
• Mountain Dew eliminates three letters from the keyboard to show that there is no gaming without “DEW”
• A stadium full of gangsters: the promotion of Netflix and Atlético de Madrid for the “Peaky Blinders” movie
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• American Express also launches its own advertising platform
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• https://www.agenciamestre.com/seo/a-ia-acabou-com-as-estrategias-de-seo/
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• Wallapop continues to promote good manners on its platform in a fictional magazine with Anne Igartiburu
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• Google launches an audiovisual producer to promote its products and services
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• WPP could remove the Groupm brand, which would be called WPP Media
• KFC continues to build its universe with the launch of a fresquito next to the Caramelos Fiestas brand
• Zara is reinforced in its Galician origins in a cobranding with the brand of churros and fries bonilla in sight
• LIDL eliminates children's designs from your products with less nutritional profile
• The microplastic extracted from the blood shapes everyday objects in this campaign
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• Andalusia and the Ernest agency do apology with the Incident of Álex Crivillé at the 1996 Jerez Grand
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• LEGO makes history parading in the Miami Formula 1 circuit with ten conductable replicas made with its bricks
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• Trust in creativity as the engine of business success is weakened, according to a Lions report
• Mark Zuckerberg's vision regarding AI in advertising endangers the agencies model
• Your parents were right: it doesn't lie
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• Bimbo turns flour into a universe in this endomarketing campaign
• Heineken and Joe Jonas encourage them to separate from the screens from a fictional world without influencers
• A mountain of tickets: The Ordinary exposes the price of the promotion by celebrities in the beauty category
• Gobik makes quantum entanglement an insight for its new global customization campaign
• Colgate portrays fights behind smiles to promote better oral care habits among children
• Alhambra beers celebrates its centenary creating a flamenco stick that honors Granada
• Ysabel Mora explores the names of motherhood in an emotional campaign for Mother's Day
• Creativity without waste: the really agile agile
• "If you like it, it's never a waste": Pepsi and David Beckham invite you to live without regrets
• "Let's keep making noise together": Unequal defends its “not a doll” campaign before the controversy
• Estrella Galicia launches a domestic beer tap to improve the experience of home consumption
• Lions creates B2B Summit to celebrate the creative excellence of the category
• “Share a Coca-Cola with” in Spain: 530 million custom packaging and a powerful marketing plan
• This initiative uses augmented reality to invite self -exploration against testicular cancer
• Coca-Cola celebrates 110 years of its iconic glass bottle by resorting only in its shadow
• Fini and Victoria combine their personalities in the cobranding of sneakers inspired by sweets
• Vaseline creates a special gamers cream that protects from the blue light from the screens
• Vips challenges the complexity of modern restaurants in the second installment of their campaign
• The transcendental issues that arise when recycling is dominated, in the new Ecoembes campaign
• Tutorials that save lives: Roche-posay sneaks into beauty routines to raise awareness about skin cancer
• Francisco Rionnda is the new president of the Spanish Association of Advertisers
• This initiative makes the wait to receive gynecological attention into "a marathon of pain"
• "Hilton saved my vacation": The hotel chain converts bad experiences in social networks entertainment
• Coca-Cola pays tribute to small Mexican businesses with an ode to their red awnings
• OpenAi could buy Chrome if Google is forced to sell it
• Decoration stores with disorderly bedrooms: this gave visibility this campaign to depression
• VIPS promotes its menu of the day on LinkedIn appealing to its advantages for productivity
• Mahou relies on his stars to invite to dream and aim high next to the actor Miguel Herrán
• Budweiser interacts with movie posters to highlight as Hollywood's favorite beer
• Seams and zippers make roads to sport in this graphic campaign of Decathlon Chile
• KFC France value the artisanal preparation of its fried chicken with outdoor "handmade" advertising
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• Why is Elon Musk to distance himself from Trump?
• "Impossible" plants: Corona also celebrates the power of the sun urban environments
• First EGM of 2025: Internet penetration already reaches 90%
• LG TVs will use artificial intelligence to segment advertising depending on emotions
• Back Market denounces the environmental impact of Fast Tech on its new global campaign
• Adidas is developing running shoes for people with Down syndrome
• KFC is the ideal client, according to agencies professionals in Spain
• Carl Aaby is the new CEO of Ikea Spain
• Only You Hotels reinforces in culture and customer experience giving books to their guests
• Netflix works on a new search experience promoted by OpenAI
• The Earth is diagnosed with Burnout in this world pact campaign
• On explores entertainment with a galactic adventure starring Zendaya
• Budweiser claims its connection with the music industry as a favorite beer of the big stars
• Open style Kétchup envelopes: Heinz creates some "grillz" inspired by his own brand
• The World Digital Identification Company makes fun of the captchas creating annoying real tests
• Anticipated thinking: how to lead from creativity when everything changes too fast
• The Steve Jobs look: generation Z creates a "uniform" to combat decision fatigue
• This is how Hellmann's turned a traditional Brazilian recipe into an artistic current
• The commercial battle is also fought in Tiktok: Chinese factories encourage direct purchase
• IKEA portrays the first babies steps to claim their presence in consumer life
• Volkswagen integrates the video game "Pac-Man" and improves the social experience of their cars
• What is Neko Health?: Spotify CEO start-up grows with its preventive medical technology
• Google expands its AI capacities to translate the language of dolphins and talk to them
• Video games are the only escape route of routine in the dystopian Xbox global campaign
• A magic script played by Millie Bobby Brown positions Dubai as an unexpected destination
• "We feel it": why Durex erased all his publications on social networks
• Between the crowd and hidden in the fridge: Stella Artois highlights consumer behavior in its external advertising
• This initiative gives a second life to rice not edible at weddings to reduce waste
• Delfines, contests and thefts: Microsoft trusts humor to promote Copilot
• Citroën innova in exterior advertising renewing the Badenes in rural areas of France
• Sleep a crocodile to make a birkin: Peta's "DIY" formula against animal cruelty in fashion
• Heinz Arabia "interrupts" your cinema ads with movies and offers post-créditos rewards
• The Ecobel cleaning products brand creates a collection with Agatha Ruiz de la Prada
• The new Ogilvy for DGT is a celebration of life from the air to raise awareness in security
• The & Amp agency; Rosás wins the Wallapop contest for its next advertising campaign
• Creativity in times of war: neither cynical nor naive
• Fuego walks with me creates a tragicomedy about the lives of managers in the new factorial campaign
• Why reform French law on arbitration?
• "Caviar" with Pepperoni flavor: Pizza Hut approaches haute cuisine innovating consumption experience
• Kia bets on accessibility and converts trips by car into symphonies for blind people
• Nespresso adds to the trend of self -care with vitamin cafes and Ona Carbonell as ambassador
• Kitkat makes his brand slogan an allegation against mobile phone addiction
• Coca-Cola celebrates its cultural impact by inserting its logo in literary works where the brand is mentioned
• Barbie turns LeBron James into the first ambassador to Ken's story
• McDonald's gamifies your consumption experience with an exchange rate that seeks to "save" relationships
• Starbucks wants to raise coffee experience in its new flagship at the Santiago Bernabéu stadium
• Adobe advances in the creation of AI agents to transform creative work
• João Matos replaces Úrsula Mejía in the Diageo Marketing Department for Southern Europe
• Nescafé watches over the dream in Panama reducing the luminosity of digital advertising fences
• Reporters without borders resort to television realities so that we do not avoid reality
• This toast with butter challenges Murphy's law and encourages to reflect on intestinal health
• Montoya, Inés de Robles and Fomo in influence marketing
• What are called "Cambodian genocide"?
• Prada Buy Versace for 1,250 million euros
• Freepik now allows you to edit videos generated with artificial intelligence thanks to video editor
• Cristiano Ronaldo creates the cinematographic producer Ur Marv
• Pikolin street marketing that claims the kiss of good night with a graffiti
• Ikea Spain is looking for new CEO after Nurettin Care's departure
• Some pants to clean your fingers: the cheeto brand extension that combines snacks and fashion
• Axa France officially recognizes domestic violence as a risk and includes it in its home policies
• Malibu and Brian Cox ("Succession") invite you to disconnect from work in a summer spirit campaign
• Chupa Chups resorts to the "chemistry of happiness" to highlight its candy
• L'Oréal Paris takes the figures of street harassment to a vindictive parade at Metro de Madrid
• Cupra consolidates your vision and obsession with design in the Divra Design House division
• KIA vans evolve towards personalized spaces to live and work thanks to an agreement with LG
• Without stalling, without script and without product: Coca-Cola India converts the audition into the announcement itself
• CIF "Clean" Words and "dirty mouths" in podcasts to demonstrate the effectiveness of your product
• Renault plays with the concept of "Safety Car" to announce a speed limit for novel drivers
• The Mami Wata cream brand converts baldness into a creative insight to raise awareness about skin cancer
• The cosmetic or apothecious brand creates an illustrated digital guide on female pleasure
• Publiespaña Lanza Ad Corner, a new advertising for reference for linear television
• BM wants to be the supermarket of fresh products and communicates it to the rhythm of syrup of stick
• YSL Beauty campaign about abuse, a brand activism lesson
• Gallo narrows the link with the local since its new platform "here we are made of this pasta"
• The Victoria Sneakers carry their strawberry aroma to a cobranding with the Tiktoker Plantosyos and the fox food chain
• Every birthday is a gift in the campaign of this Canadian children's hospital
• OpenAI promotes chatgpt for students in the face of final exams
• "Run, run, horse": Seat encourages the trip in company to Amaia's rhythm
• This vigilabés is a telephone line of help for parents overwhelmed with parenting
• Heineken is inspired by appointment applications to encourage young people to discover new bars
• The magic key to impact does not exist. There are three
• Five products, five euros and one rhyme: the KFC campaign that "had to be done"
• 80% of the Valencian Community consumers have improved their perception of the brands they helped in the Dana
• IKEA puts its designs at the service of accessibility with this bathroom collection
• HOME mango makes the leap to the physical retail with his first store in Barcelona
• Fini elevates his brand narrative and defends the authentic connections with the short “Fallin 'in Love”
• Nude Project entrusts a six -year -old girl to communicate her new collection
• The Freelancers Malt platform is associated with Sanitas to launch insurance focused on these professionals
• Jordi Roca and PlayStation join the Gamer Passion and Pastry in a limited edition of the Easter Mona
• Iberdrola innova in exterior advertising to highlight its renewable energy proposal
• The land that shapes: This created the visual identity of an entire archipelago
• Coors Light makes his brand sound as cold as his beer in his new campaign
• This is the jury of the Effective Awards 2025
• Cupra bets on virtual reality to digitize customer experience
• Pedigree designs a “lies detector” necklace to help dog feed
• An itinerant tester for Spain: jeans sauce wants to help in the search for the perfect cowboy
• Cocktails from subconscious: tank applies neuroscience to drinking drinks
• Levaduramadre and Ruavieja come together to create a limited editing tort
• Knorr challenges Fast Food and invites you to recreate recipes using homemade ingredients
• Icelandair asks the AI ​​not to generate Iceland images, but suggest visiting the country
• Roblox users will receive rewards within the game to see ads
• This soccer equipment "changes" color to denounce the levels of air contamination
• Data centers: connectivity suppliers and communities drivers
• IFEMA LOOKING FOR COMMUNICATION AGENCY FOR THE Formula 1 Circuit of Madrid
• Coca-Cola innova in Japan with a vending machine that works with hydrogen
• The "I" point communicates lowi values ​​in its new identity and communication stage
• Coca-Cola tells us the secret of his formula for Fuze Tea
• "Being vegan is good shit": Peta United Kingdom claims the advantages of an animal flesh -free diet
• Banco Sabadell puts the points on the ís and defends its position against the BBVA hostile OPA
• Buy cleaning or eating products: The Hygiene Bank creates a edible soap to denounce hygienic poverty in the United Kingdom
• Soccer promotes the television audience in March, led by Antena 3
• Sarah Jessica Parker wonders "What do I wear?" In the new Zalando campaign
• Corona also dispenses with logo and product, projecting its iconicity from the Lima
• Domino's has celebrated a decade linked to gaming with a monument and an event in the center of Madrid
• Dozens of cats "assault" advertising fences in London attracted by the Dreamies product
• Jugaterapia takes his solidarity dolls to the center of Madrid to mobilize in the fight against childhood cancer
• H & AMP; M will use clones of its models generated with artificial intelligence for advertisements and social networks content
• O2 becomes “essential for life” on its new brand platform
• Kirin beer applies artificial intelligence to save cherry trees in Japan
• Corona celebrates its centenary in Mexico with an external advertising campaign "Certified by the Sun"
• IKEA insists on the possibilities of enjoying the home in the second wave of "Try this at home"
• CNMC wants to strengthen the regulations on the sound volume of ads
• Unilever's ice cream business already has a brand: The Magnum Ice Cream Company
• Only the ideas that challenge the present create future value
• Heura submits the polygraph to his haters to disassemble prejudices about vegetable meat
• IKEA yields spaces in its store so that the businesses affected by the Dana recover its activity
• With taps and streaming, Guinness converts advertising fences into interactive experiences with beer
• The Calm rest brand transforms snacks into discounts thanks to the AI
• The Sotogrande residential highlights its sophisticated lifestyle with the day to day of a secret agent
• The new skittles candies are crispy and the brand asks to sign a "legal agreement" to warn it
• Eventbrite has renewed his visual identity to inspire the discovery of experiences
• "Why does nobody look?": Deutsche Telekom tangibilizes the danger of climate change with augmented reality and miniatures
• Global advertising investment slows down the tariffs: three impact scenarios, according to WARC
• Lynx innova in product with a fragrance that also conquers cats
• Canary Islands Banana takes its fruit to vending machines in school and sports centers
• Coca-Cola and Pepsi revive initiatives of decades ago to connect with current consumers
• Openai says that chatgpt can cause loneliness. Does welfare compromise at work?
• Mariano Casares assumes the brand address in Massage
• Used and worn: Rimowa embraces the second hand selling its reconditioned suitcases
• Schweppes highlights its tonic with an advertising blockbuster set on Mars
• This is how Apple's viral announcement with Pedro Pascal
• Ryanair launches a subscription plan but limits it to 250,000 people
• The best in advertising efficiency, according to WARC (2024)
• Puma is repositioned around enjoyment and self -expression to differentiate in sports fashion
• Back Market fuses music and nostalgia in a video clip recorded with Nintendo
• Cruzcampo expands “with a lot of accent” with a special edition that honors the Andalusian heritage
• New Zealand seeks to attract visitors as a playable destination in Minecraft and is included in the promotion of the film
• Google says, after conducting an experiment, that the news has no value for your advertising business
• The ordinary cosmetic brand sells eggs to help New York to the product crisis
• Bankinter explores the intimacy and authenticity of the Tiny Desk musical format in its new campaign
• McDonald's United Kingdom also dispenses with its brand to demonstrate the iconic character of its breakfasts
• Yum! Brands will apply NVIDIA artificial intelligence to improve its client operations and experience
• The explosive mixture of Mentos and Cola arrives in Fortnite with a branded content
• "Two is more than one": Twix premieres brand positioning with a maximalist campaign
• Samsung premieres the Health category in the National Creativity Awards with a gold to impulse
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• Ni Yundai or Jondai: Hyundai gives visibility to brands with similar namings in his new campaign
• Jumpers makes his advertising in international waters to avoid conflicts with Cheetos
• Apple is the advertiser of the year in Cannes Lions 2025
• Artificial intelligence can already create ads without human intervention, and this Puma spot shows it
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• Tezenis claims that female underwear should not be subject to opinions of others
• Perplexity makes fun of Google in an acid campaign that looks towards "The Squid's game"
• KFC Costa Rica protects distributors with sunscreen envelopes inspired by their sauces
• "Catvete a rioja": The denomination of origin celebrates its centenary versioning Julio Iglesias
• What would happen if an atomic bomb fell on Paris?
• It's not Fooh: Moët & Amp; Chandon announces his return as Sponsor of Formula 1 flying Melbourne
• Ambar documents "the fire inside" the artists of the faults affected by the Dana
• The QR code advances in product labeling and could be imposed on the barcode in 2027
• Apple reflects the transforming power of music in a spectacular announcement with Pedro Pascal
• Foster's Hollywood fried chicken also comes "late, but with style" to teletext
• "Peter is here": Microsoft's educational game to learn about the Basilica of San Pedro del Vaticano
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• Pedri's message was an advertising campaign to promote Decathlon's second hand
• Levaduramadre makes a change from naming to "yeastpadre" to honor all parents
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• "The dinner", a tribute from Elpozo to the ties between parents and children
• This is how the IPG acquisition process by Omnicom is found
• “Don't buy. Rescue ”: This initiative creates an e-commerce with wasted clothes of the Atacama desert
• A chicken sect and a salsa baptism, in the Surrealist announcement of KFC United Kingdom
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• Decathlon converts its electric bicycles into ads and stands out as a mobility solution
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• Pepsi Peru finds its logo in the colors of the sunset and remembers its ability to refresh
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• The "crack" chocolate stars the new Magnum campaign, which seeks to be a sensory experience
• This Vienna Tourism campaign wants to carry "the Blue Danube" to space
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• Mahou creates a tap made from its own beer
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• Vinned celebrates reinvention and makes the “new to you” its brand platform
• Volvo launches his first announcement created with artificial intelligence and does not show his cars
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• Netflix "Cancela" the launch campaign of its "Medusa" series as part of the promotion
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• The big luxury brands find LinkedIn a new catwalk to show off their proposals
• Netflix promotion for the “Toxic Town” miniseries adapts in real time to air quality
• WWF makes guerrilla marketing with stuffed animals in the Lisbon subway to raise awareness about endangered species
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• Heinz Brazil remembers on the occasion of the Oscars that Kétchup envelopes "are still there"
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• Lenovo presents a laptop that is loaded with solar energy
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• Microsoft will close Skype in May to focus their efforts on Teams
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• British creative industries join in "Make It Fair" and demand the protection of copyright against AI
• "There are things that are not fashions": Blue Banana claims that surfing "is not dead"
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• KFC Singapore talks about gender inequality in pants pockets in his new campaign
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• Thus Hyundai has accompanied Jesús Calleja on his trip to space with Blue Origin
• KPMG speaks in the first person about the benefits of AI for work in his new campaign
• McDonald's pays tribute to home delivery.
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• A silent album, the protest of more than one thousand British musicians against artificial intelligence
• Curiosities of squirrels and mapaches inspire the new global campaign of Škoda
• Allianz changes the tone of the category and celebrates daily courage in your new campaign
• Celebrities, brands and company accreditation, new status symbol?
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• CROCS applies artificial intelligence to foster the customization of its footwear
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• HP acquires Humane, AI Pin developer, for 116 million dollars
• The Mallorcan town of Porreres accuses Meghan Markle of plagiarism for the new logo of his company
• Juan Duyos has launched his new collection of clothing, baptized as "Tecno", by the hand of Lenovo
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• Kerman Romeo is the new marketing director at KFC Spain and Portugal
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• Adobe Acrobat extends the capabilities of his AI assistant to simplify the work with contracts
• Lynx creates a series of "unexpected attractions" to promote their deodorants for the whole body
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• The representation of advertising investment in the GDP of Spain was 0.82% in 2024, according to Infoadex
• Dulcesol renews his visual identity seeking closeness and connection with the consumer
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• Ecoalf resorts to AI to remember its purpose and the importance of responsible consumption
• NPC means "new t -shirt sponsor": thus announces Mediamarkt its sponsorship of the Kings League
• A collection of "unbearable" garments to raise awareness about the impact of the Deepnudes
• Also protection for gofres or how to raise awareness about sexual health
• Iker Casillas Funda 1k Sports Group, its new sports marketing agency
• KFC reaches sales record in Spain supported by marketing expansion and strategy
• Henkel, artificial intelligence and new behaviors in marketing teams
• Lexus allied with Just Eat to offer the delivery of a Michelin gastronomic experience
• How to take advantage of corporate rituals and generate greater commitment and satisfaction
• Fini sweets creates a collection inspired by chucheías and parades in Madrid is fashion
• Burger King creates a "traffic light" by Valentine with Montoya, from "The island of temptations"
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• Mercadona and the regional supermarkets, the ones that grew the most from the distribution in 2024
• Unilever's ice cream business will have the main price in Amsterdam and advances in its separation
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• Motorola Zambulle in the Y2K style with a special edition of his mobile Razr with Paris Hilton
• Carbonell innova with an oil format to give more control to the consumer
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• Zara promotes its second ski collection with a Pop Up store in the Alps
• Seur wants love between SME owners to arise and creates a couple search service
• Telefónica and Vodafone present Fiberpass, the brand of their joint optical company
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• Manolo Bakes channels the essence of Karol G in a special edition of Manolitos for Valentine
• Ryanair calls the Minister of Consumption in his low price campaign "clown"
• Apple presents a robot lamp that defines its vision of home interaction
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• Betis says that "without blue there is no green" and presents a equipment made of invasive and plastic algae
• Hyundai has virtual influencer Alba Renai as ambassador
• Elon Musk does not want to buy Tiktok but puts a price on Openai and challenges Sam Altman
• The Super Bowl continues to beat records and reaches 126 million viewers
• The pantry promotes "Good Max", a collaborative campaign to raise funds against childhood cancer
• Starbucks recovers handwritten messages: between the success in Tiktok and the operability problems
• 7 out of 10 consumers want the generative AI integrated in their purchase experiences
• Chatgpt as the last great invention of humanity, in the first announcement of Openai in the Super Bowl
• The Goya awards manage to maintain the loyalty of an audience that remains in descent
• This campaign claims its own emoji for dentists
• Google begins to prove internally its search model based on artificial intelligence
• Personal messages at the place of the logo or how to make a significant sponsorship also for the athlete
• Communication capacities, the most valued of the AI ​​integrated into the mobile
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• These are some of the ads that will be issued in the Super Bowl (2025)
• Star Galicia creates a drinkable encyclopedia to disseminate beer knowledge
• "Everything is marketing": Esic University claims discipline and its specialization trajectory
• Openai refreshes her visual identity seeking to make her "more organic and human"
• Samy Alliance reinforces his leadership in social marketing-first with Bridgepoint as a majority shareholder
• Vinted helps discover what type of second-hand buyer you are with "Re-invinced"
• Marcel Marcondes, Global CMO of AB Inbev, is the marketing director of the year
• Johnnie Walker wants to combat Dana's oblivion with the musical project "Walkers"
• Ibai looks in the Leganés CD shirt in his match against Real Madrid in the Copa del Rey
• HISCOX "infringe" the copyright of other brands in a campaign to promote their insurance
• Ogilvy recovers the creative account of the DGT after a contest
• Openeurollm, the project with which Europe wants to compete in the artificial intelligence market
• The Judgment of Nil Ojeda is a marketing strategy to announce the collaboration between Vicio and Milfshakes
• Aesthetic medicine warns of the dangers of misinformation and intrusion with "your face no longer sounds to me"
• From "generational aggression" to "the best of television": the sponsorship of idealist to Benidorm Fest divides the audience
• The Pangea travel agency joins the television ads created with artificial intelligence
• Tesco renounces his name to celebrate the emotional impact of food
• Advertisers and media agencies update good practices for more fair and efficient competitions
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• José María Álvarez-Pallete loses the presidency of the GSMA after his departure from Telefónica
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• Alberto Astorga and Daniel Ilario will be awarded with the C of Honor C 2025
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• Thruegreen, an artificial intelligence model to avoid communication Greenwashing
• More than 92% of the Spaniards saw television in the month of January
• Air France resorts to the technique of pointillism in its new campaign, which invites you to disconnect
• "It has to be a sandwich": this is how Heinz adapts to Spain his campaign that highlights the link with the flavor
• With socks, candles and cookies: thus celebrate San publicito the agencies
• Cortefiel takes messages about what "costs" sometimes giving
• Alibaba launches a new AI model and says it is better than those of Openai and Deepseek
• The Ordinary dismantles the myths of the cosmetic industry with scientific evidence in its new campaign
• “Beauty & AMP; Belonging ”, the film with which Sephora explores the purpose of beauty
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• The price of the Super Bowl ads exceeds 8 million dollars for the first time
• Invest too much in Performance advertising can reduce the ROI by 40%, according to WARC
• The new "hybrid hierarchy": when performance is compensated with flexibility and teleworking
• Kellogg's extol his iconic character in the exterior advertising of his European campaign
• Cheetos delves into the passion for your product with a typography made with the other hand
• Why does the Chinese New Year date varies every year?
• In terms of intimacy, are you or the mattress? Pikolin raises the question in his new campaign
• "The time has come to stop playing with the rules of others": Juan García-Escudero and Jesús Lada launch Creative Studio skin
• Belén Esteban and Victoria Federica announce the first collection for women of Nude Project
• Telefónica announces a generative AI platform to develop virtual attendees
• Santander consolidates his creative and media purchase account in Publicis
• A Pepinillos Transfer or how McDonald's highlights consumers' rituals with their products
• Deepseek, Chinese chatbot low cost that opens a new stage in artificial intelligence
• From "impossible mission" to "Bridgerton": the hits of film and television inspire the new tourist campaign of the United Kingdom
• Rexona presents a deodorant for the whole body with an uncovered campaign
• Humor and music sneak into ads for the lunar new year
• “There is Nestea!": The reaffirmation of the brand after breaking with Coca-Cola and before the advance of Fuze Tea
• "35 years turning with you": Antena 3 celebrates its anniversary with a new visual identity
• A basket with weights: Iceland supermarkets want to combine shopping with the gym
• Openai presents Operator, your AI agent to automate tasks such as buying or reserving a table
• "Stories of a trip", the documentary with which KPMG wants to attract talent
• Cheese sauce to carry in your pocket, the latest innovation from Kraft Heinz
• Together with an image of David Ogilvy and citing Teresa de Calcutta: Cristina Barbosa's message after Ogilvy's exit
• 90% of Spaniards fear that AI aggravates the problem of bulos and false news
• Celta de Vigo gives sponsorship to “La Revuelta”
• Meta woos TikTok creators with up to $5,000 bonuses for posting content
• Twelve agencies create APIDE, the Association of Digital Influence Professionals in Spain
• ING winks at “My neighbor Jose” in its new ads for the Payroll Account
• Marketing Directors are optimistic about advertising investment for the first half
• “Now they are good”: KFC renews its fries and gives away tons to compensate customers for the previous ones
• Swedish hotel turns stolen items into clever rewards campaign
• La Fede launches the Fair Contests platform to promote more transparent and ethical processes
• Cristina Barbosa leaves Ogilvy: “We wish her the best in her future projects”
• According to PwC, CEOs are optimistic, but recognize the need to reinvent companies
• Ikea parodies luxury ads to highlight its affordable design
• Leche Celta launches a range of spreadable cheeses and promotes it on television with an advertisement made with AI
• Mrs. Rushmore leaves Madrid's Gran Vía and moves into the WPP building
• “Save the millionaire networks”: the Free Our Feeds movement wants a social ecosystem free from the control of the rich
• Less use of mobile applications, one of the effects of AI on digital habits according to Gartner
• Primark will open its first store dedicated exclusively to the home in Belfast
• Ikea commits to investing 1 billion euros in recycling companies
• Edelman's Trust Barometer: Businesses Struggle to Maintain Citizen Trust in the Age of Discontent
• TikTok restores its activity in the United States in less than 24 hours after Trump's intervention
• Kantar Group to sell Kantar Media to HIG Capital for $1 billion
• Marc Murtra, new Executive President of Telefónica, replacing José María Álvarez-Pallete
• "Leadership is a journey that is made up of countless chapters": José María Álvarez-Pallete says goodbye to Telefónica
• Media planning in the attention economy, a great marketing challenge in 2025
• How does the inauguration of the President of the United States take place?
• The United States Supreme Court upholds the ban on TikTok
• Experiences, well-being and fandom point the way for brands in their relationship with the consumer
• Juver celebrates more than 50 years of history with a new positioning and returning to television
• Adidas is inspired by ballet for its new sneakers, which it presents with an inspiring campaign
• Asics moves away from competitive discourses with a campaign focused on well-being
• These are the Presidents of the Cannes Lions 2025 Juries
• Ghosting and ghost jobs make job search increasingly difficult
• Rubén Navarro and Natacha Cano leave Wallapop
• The Cervecera Madrileña company will reopen the Cervezas La Virgen factory
• Alfonso Marian, new Chief Creative Officer of MRM New York
• “How can we move towards a 2019 model in 2025?”: WPP employees oppose in-person return to the office
• Photoshop wants to facilitate creative collaboration with real-time co-editing function
• Food as the axis of cobranding: brands seek to gain presence through aroma and flavor
• These are the most admired professionals in the Marketing and Advertising sector in Spain
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• Leo is born, the result of the merger of Leo Burnett and Publicis Worldwide
• The fiascos of the purchase and sale of vehicles star in the new Coches.net campaign
• Football to “get around” advertising regulations: this is how a Thai whiskey brand has been promoted
• Álvaro López is the new Executive Creative Director of McCann Madrid
• What is going to happen to TikTok in the United States? From prohibition to Lemon8 alternative
• Qatar Airways presents Sama, a human-digital stewardess who aspires to be the brand's influencer
• Sam Altman says AI agents will join the workforce this year
• Sony is adding smell to some PlayStation games
• Seat wants to “give” freedom to new drivers with “Permission B”
• Advertising photographer Oliviero Toscani dies
• The trends that will shape visual design this year, according to Freepik
• What was Pacific Palisades, this totally destroyed district of Los Angeles?
• Atlético de Madrid takes over the first McDonald's in a football stadium in Spain
• ATP Tour celebrates the passion, rivalry and spectacle of tennis with “It all adds up”
• Eroski combines fashion and supermarket shelves to celebrate trust in its own brand
• Bad Bunny gives a lesson in marketing and storytelling with the promotion of his new album
• The jobs of the future and the skills required for them, according to World Economic Forum
• Havas hires Jesús Rasines as Creative Director after more than 25 years at Ogilvy
• Tolerance to streaming advertising is growing, although it does not reach that of live television
• https://www.agenciamestre.com/seo/pesquisas-no-google/
• McDonald's, Walmart and other large companies backtrack on their diversity and inclusion policies
• The economy of escapism: an opportunity for brands to relieve consumer stress
• Getty Images and Shutterstock agree to merge and create a visual content giant
• Toyota experimental city will open its doors to the first residents in late 2025
• “We put it on a plate for you”: McDonald's starts the year by highlighting its price and convenience
• Meta eliminates independent content verification and relies on community notes
• The Christmas ads from ESIC University, the DGT and Casa del Libro are the most voted in the Reason Why ranking
• Audible highlights the immersive power of audiobooks in new global campaign ad
• Trends that will shape 2025: from millennial CEOs to edible packaging
• Why did the Prime Minister of Canada, Justin Trudeau, resign?
• Dove highlights its soap as an ally of comfort after special celebrations
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• It was in 1994… The hostage taking on the Algiers-Paris flight
• Where does the tradition of the New Year's Concert in Vienna come from?
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• It was in 1994…The hostage taking on the Algiers-Paris flight
• Atleti's Christmas advert tells the emotional story of loyalty between the dogs Commander and Cartón
• These will be the last and first announcements of the year
• Coca-Cola takes over the soft drink emoji and launches a limited edition of the packaging
• Scalpers brings the Three Wise Men to the party in their Christmas advert
• “Nana”, Mrs. Rushmore's campaign to send a message of hope and encouragement to Letur after Dana
• Santa rules out dairy products in Oatly “taste test”
• Miravia launches “Tiny Sessions”, intimate concerts with emerging artists
• The most listened to commercial songs that 2024 has left us
• Santa Claus could be celiac according to this brand of gluten-free products
• “Neurona” is Telefónica's Christmas advertisement
• The Roque fish and the magic of nature star in Iberdrola's Christmas advertisement
• Voxi, Vodafone's youth brand in the United Kingdom, creates mobile phone cases to avoid family obligations
• What happened to Belén Esteban at a company party was the teaser phase of a Quality Temporal campaign
• Lay's sponsored the wavy hairstyles of the Forqué Awards to promote their new potatoes
• This was the most visited thing on the Internet in Spain in 2024
• Babies Uganda and Merlin Properties launch solidarity gift wrap this Christmas
• Clickars and Adopt a Grandparent make it possible for the elderly to see the Christmas lights
• KitKat turns the flood of out-of-office emails into an advertising opportunity
• Gallo links its broth product to the snow with promotions on the main ski slopes in Catalonia
• Google continues to expand its AI proposal with Whisk, which uses images instead of prompts
• Influencers and content creators must rectify hoaxes and fake news
• The funny morning imperfections help Nescafé to claim its presence in breakfasts
• Mondelēz is innovating its recipes and products using artificial intelligence
• The grandmother from “Cuéntame” is the new ambassador of the Maximiliana phone for seniors
• An AI assistant with homesickness stars in the new thing from the Gadis supermarket chain
• Kellogg's reinvents its rooster Cornelius for its new European brand campaign
• Campofrío's Christmas advertisement is a defense of Spanish culture in the face of globalization
• The x-ray of “ecopostureo” in Spain, in the Greenwashing Yearbook
• Ikea officially launches its Preowned second-hand platform in Spain
• A disappearing football shirt or how the Marshall Islands raise awareness about the climate emergency
• WiZink Center will be renamed Movistar Arena from 2025
• Iberia's Christmas advert poses a “dilemma” on trips back home
• National Vote Christmas Ads 2024
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• Why was Iranian singer Parastoo Ahmadi arrested?
• 46% of communications professionals believe that companies say more than they do regarding ESG
• The Tous Christmas advertisement remembers the small details that make a gift great
• Amazon, Meta and tech CEOs contribute to Donald Trump's inaugural fund
• 10 personalities who marked 2024
• “Santa Claus has passed away”: Komvida's controversial warning about sugary drinks
• Telepizza wants to fulfill wishes and leaves the recipe for their next Maestro pizza in the hands of consumers
• Heura makes a "Art Attack" culinary with Jordi Cruz to promote a more sustainable diet
• The Christmas advertisement for Plátano de Canarias claims this fruit as food during the holidays
• Puma co-creates the Manchester City kit for the 2026/27 season with fans and AI
• The desire for time together stars in ElPozo's Christmas ad
• A family in a car saves the roast to eat in the DGT Christmas advertisement
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• “If there is change, it is in the depth of the service we provide to brands.” We spoke with You First after its acquisition by Gersh
• Flirting at breakfast or How Got Milk? has claimed milk as an ally of authentic connections
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• These are the Products of the Year 2025
• Artificial intelligence makes it possible for the iconic Argentine television presenter Susana Giménez to interview herself
• Oatly will not be able to use the slogan "Post Milk Generation" in UK
• KFC bets on Neuromarketing through a version of “Jingle Bells” that enhances the flavor of its chicken with truffle and parmesan
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• Freixenet's Christmas advert is aimed at a new generation that wants to choose how to enjoy
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• “Sirenidad” or how La Sirena champions calm preparations in her Christmas advertisement
• Confirmed: Omnicom will acquire IPG
• Uber Teens arrives in Spain to resolve parents' concerns about their children's trips
• Sanitas' Christmas ad encourages us not to leave hugs pending
• “See you here, smiling”: Valencia launches its largest tourism campaign to reactivate itself after the damage
• This is how El Almendro's first Christmas advertisement was made with the McCann agency
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• Be a Lion premieres the short “Thing Girl” in an old porn movie theater in Madrid
• Scalpers enters cosmetics with genderless skin care products
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• Navidul's Christmas ad once again features a frantic climb for the best celebration
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• FC Barcelona celebrates its 125th anniversary: ​​a mascot, a song and an 8-minute spot
• “Get Ready With Mapfre”, Tango's strategy to connect the insurer with young people on TikTok
• Pepsi launches a ring to open its cans with Bad Gyal as ambassador
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• Opel wants to make traffic jams more entertaining: it integrates ChatGPT into its new models
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• Cruzcampo launches “Volver”, a limited edition of its beer to combat exile in Jaén
• Global advertising investment will close 2024 at 1.08 trillion dollars, according to Warc
• Middle East auto industry enters 'Chinese' era
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• Vicio launches its loyalty program with access to festivals, events or a Cupra car
• Someone has stolen the pudding in Waitrose's Christmas advert
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• Worten speaks clearly about Black Friday marketing strategies and distributes his campaign budget in a promotion
• Puma and LaLiga launch Orbita Yellow, a ball designed for low visibility matches
• Ecoalf makes visible the reality of textile landfills before Black Friday
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