Teamwork is valued in Aldi's Christmas advert

Teamwork is valued in Aldi’s Christmas advert

Jane Anderson

November 26, 2024

Teamwork is valued in Aldi's Christmas advert

At a time of year when the pressure for perfection and the workload often fall on the same person, Christmas advertisement aldi created by VML and starring its new mascots AL and DI, it proposes a different approach: sharing the responsibility and joy of Christmas.

Under the motto “A Christmas as a team is a better Christmas”seeks to inspire a change in the way we live these holidays while at the same time wanting to consolidate Aldi as a benchmark for quality and price to be a real ally of Spanish families.

To bring this idea to life, Aldi and VML have opted for a format characteristic of the Christmas season: the musical. With an audiovisual piece accompanied by a catchy jingle, the musical shows everyday situations in which any family can see themselves reflected, highlighting the importance of teamwork to enjoy the holidays to the fullest. Thus, AL and DI become the best hosts to transmit this message.

The mascots, children, an extensive casting, a lot of product, a supermarket, a port, a workshop… Everything in the advertisement has been orchestrated by the team of the producer Augustwith Miguel Angulo in the direction.

Marta Grasa, Managing Director of Marketing and Communication at Aldi, stated in a statement that “At a time of greater economic effort such as the Christmas holidays, Aldi’s objective is to reinforce that quality is within the reach of all families. However, this year we go further, recognizing that the best Christmas is not built only with the best ingredients, but with the collaboration and enthusiasm of everyone.”