During the last few days, some of the bus shelters on the streets of Madrid have been transformed into containers for shipping goods as part of a communication campaign promoted by State Ports. With this, the organization has sought to reflect that its mission and work goes far beyond the coasts and benefits the daily lives of all citizens.
The campaign claim is “Where there is no sea, ports also arrive”
The initiative has been developed together with Prodigioso Volcán and JCDecaux between March 24 and April 6 in the capital, under the claim “Where there is no sea, ports also arrive.” The motivation has been, as Puertos del Estado has pointed out through LinkedIn, “bring ports closer to citizens”.
State Ports is the public body dependent on the Ministry of Transport and Sustainable Mobility, whose mission is to coordinate the state-owned port system, a network made up of 28 Port Authorities that manage a total of 46 ports of general interest.
In this sense, the transformation of media through the use of vinyl has conveyed a key figure: “80% of your things reach you through ports.” “State ports have a fundamental strategic value: as logistical nodes, economic drivers and essential in the transition towards a more sustainable future”: they have commented from the organization. “And, although we do not always see them, the sea and ports are part of our daily lives. More than 80% of the goods we use every day have passed through them, crossing seas and oceans to reach you.”.
The objective of the campaign has been to make this connection increasingly visible to Spaniards, even far from the coast. To achieve this, the strategy has included the adaptation of seven marquees in Madrid, located at: Paseo de la Castellana, 53; Manuel Becerra Square; Prince Pius; Plaza de España; Alcalá street, 35; Calle de Puerta Cerrada, 11; and Calle Toledo 54.
Puertos del Estado has shared a map through its Instagram profile with the locations of the supports that have been part of the campaign. In addition, they have invited people to take a photo with one of them and share it on networks using the hashtag “Donde No Hay Mar”, as well as follow the account, to enter the draw for a gift.
From reason.Why We have contacted the organization to find out about the award. We will update the news when we receive more information.
Likewise, he shared the work process behind the transformation of the canopies, which was carried out together with JCDecaux. At the end of January, the exclusive company was awarded the tender to carry out this service, valued at 66,200 euros, according to the Public Sector Contracting Portal.
The creative strategy has been developed by Prodigioso Volcán, whose relationship with Puertos del Estado has continued since 2021, when the company won the competition called for support services in strategic communication and graphic design. The contract had a base budget of 186,000 euros, and an estimated value of 930,000 euros for the possible four annual extensions.
In mid-March, Puertos del Estado announced a new tender for these same services. The base budget without taxes amounts to 477,500 euros, and the estimated value of the total contract is almost 2.4 million euros. The deadline for submitting offers will be open until April 20.
