The tools artificial intelligence They are opening a world of possibilities in communication, work or studies. But they are also threatening to compromise people’s safety and privacy. This warns the new campaign of Child Focus, with which the Belgian organization focuses on the dangers of Deepnudes.
The non -profit entity, which works on the disappearance and sexual exploitation of minors, seeks to raise awareness about this type of creations. These are sexual images or videos created with the help of artificial intelligence and that pose the falsification of partial or total identity without knowledge of the person.
According to Child Focus, almost 13% of Belgian young people know Deepnudes applications and 60% of them have tried to create one themselves.
To raise awareness of the psychological and emotional impact of this type of creations, the organization has launched “The unwearable wardrobe”, Designed by the Creative Agency VML, and with the Mensen producer and the financial support of the European Commission. The campaign starts from the idea that the garments that appear in these videos, and of which they detach digitally, become unusable and unbearable to carry for victims as a result of a negative emotional association.
In this sense, as part of the campaign an online store was opened through Vinned – currently it is not available – with garments of real victims of Deepnudes. They put on sale with the Symbolic price of 1,160 euroswhich refers to Free telephone 116,000 of Child Focusto which you can go to help and support.
In addition, the organization has enabled a dedicated space on its website in which it includes the testimonies of the victims and the history behind the garments. With this, it aims to raise awareness of young people about the devastating emotional consequences that it involves creating and spreading this type of images.
To publicize the initiative, Child Focus has had the participation of the journalist and presenter Danira Boukhriss, who has been the victim of Deepnudes and talked about it for the first time through his Instagram account. As explained in the piece, he has offered the dress with which he appeared in the video to the initiative. The campaign also has the support of other celebrities who have suffered the distribution of falsified images without their consent.

From Child Focus they point out that the psychological consequences and the impact for the victims of the Deepnud are comparable to other forms of Digital sexual violence. They point out that being a victim of online sexual violence can cause post -traumatic stress disorder, anxiety disorders, depression, loss of self -confidence and dark thoughts.
The organization also shares that more and more frequently faces cases with this type of use of artificial intelligence. In the course of a year, he has received more than twenty complaints of Deepnudes, often associated with sexants (sexual blackmail). That is why advocates regulation of these applications, search engines and social networks. “The industry must assume responsibility by developing policies and measures to limit the dissemination of deepnudes and prohibit the advertising of applications that generate this type of images”, They expose.