Many everyday devices, such as laptops, televisions or game consoles, give off heat during use. A heat that, in the vast majority of cases, is wasted. Pero Pizza Hut Canada wanted to find a solution to that, while connecting with the gamer community, with the design of a device designed to trap the heat of the consoles and keep your pizza hot.
He has worked with the creative agency Leo Burnett Canada and has called it WRMR Pizza (Pizza Warmer). The pizza chain’s goal is to elevate gamers’ gaming experience by ensuring their pizza stays hot while they enjoy their favorite entertainment.
Devised together with industrial designers, this particular accessory takes advantage of the heat radiated by video game consoles to heat food. It is a box 3D printed which is shaped like a console in itself. It has a rear vent that channels hot air towards the interior of the box, which opens with a lid like that of a laptop.
Pizza Hut presented the invention at the end of October, with the help of the streamer Zkmushroom, who in a live Twitch event demonstrated live how to use the Pizza WRMR.
The brand has also set the plans and device design schematics available for download through a specific website.
“At Pizza Hut, we pride ourselves on being true innovators, not just in the pizza space”commented Jennifer Ligotti, Brand Director of Pizza Hut Canada, according to Little Black Book. “Our brand embodies a spirit of unforgettable creativity, finding simple yet impactful ways to transform everyday experiences. Everything we do is designed to delight our fans and bring more joy to their lives.”.
The Pizza WRMR is not Pizza Hut’s first innovation in the field of packaging. What’s more, the brand has turned the packaging your products in a way to connect with consumers and offer them new experiences. Thus, among other initiatives, it is worth noting that Pizza Hut turned its boxes into resumes to help with job searches; or on the occasion of Moving Day in the United States, he created special boxes that could become a table.
