The French research company Ipsos has confirmed that it is in talks about a possible acquisition of Kantar Averagebelonging to the Kantar group. The move, as noted in a statement, is in line with the company’s strategy of periodically evaluating investment opportunities that may strengthen your position in the market.
However, he points out that there is no certainty whether an offer will be made, nor under what terms said offer will be made. Likewise, it points out that it cannot be guaranteed that the talks will result in an agreement, and that, at the moment, it will not make any further comments, but that it will communicate in due time if these talks materialize.
There is no certainty that the process will end in an agreement between Ipsos and Kantar Media
The company has confirmed this based on information that appeared in the press last week. Reuters reported on Friday that Ipsos was working on a bid to take over Kantar’s audience measurement business.
He also pointed out that other companies private capital companies such as Cinven could present their corresponding offers.
The same medium points out that Kantar Media could be valued at 1.2 billion euros in the agreement. The company’s largest shareholders are the American private equity firm Bain Capital and the advertising group WPP.
For its part, Ipsos would have a market value of 1.9 billion euros.
Ipsos and Kantar have already crossed paths before. Since 2021 they have been working together on audience measurement in the Netherlands. For its part, Kantar is responsible for measuring television audiences in the United Kingdom, and provides audience data in 60 other countries. In Spain Kantar Media is responsible for measuring television audiences through the more than 5,700 audiometers installed in homes.
Ipsos was launched in 1975 by Didier Truchot and Jean-Marc Lech, and today offers services in more than 50 markets. One of the main shareholders of the research firm is the Artemis group, owner of brands such as Gucci or Balenciaga.
The acquisition of Kantar Media by Ipsos It would boost its international presence and enhance its diversification, since it would mean its foray into the field of audience measurement.
