Affiliate marketing is a digital outreach strategy where so-called “affiliates” promote some type of product or service and receive commissions for each sale made from a promotional campaign made by them.
It is possible that people work as affiliates, with the objective of achieving income from the Internet or então, companies with niches similar to the “producers” who wish to take advantage of their digital visibility to achieve extra profits. But is it worth it to become an affiliate?
Even if you have never heard anything about the matter, don’t worry, Mestre’s blog explains everything for you. Check this article:
- or what is Affiliate Marketing?;
- What canais can we use?
- What are the types of disclosure for affiliates?
- Is it worth being an affiliate?
- Is affiliate marketing safe?
Or what is Affiliate Marketing?
In short, Affiliate Marketing is a commercial relationship between producer and affiliate — communication and relationship channels, such as Facebook, Instagram and YouTube. The producer or company launches a product on two channels and in a truck, or the affiliate earns a commission for each sale made.
How Does Affiliate Marketing Work?
Basically, affiliate marketing works as an extra sales channel for companies. This strategy, when production company creates a new product that should be launched on the market, it counts as support from affiliates to promote sales through its communication channels, such as social networks.
It is an optimal strategic idea for companies that want to work with online sales or have access to e-commerce. In summary, it works more or less like this:
- a company/producer launches a product;
- look for a digital platform — affiliate — to promote your product;
- The customer, in turn, clicks and makes a purchase on the affiliate platform;
- The link for sale is tracked;
- The company receives the money from the sale;
- I am affiliated with the commission.
Do you understand how it works? Além disso, or Affiliate Marketing, brings benefits to both sides. The producers manage to impact their customers more through two promotional channels and, consequently, generate more sales. The affiliates, in turn, make their channels profitable for third-party sales.
What canais can we use?
To become an affiliate, you do not necessarily need an exclusive channel for the dissemination of third-party products and services, so it is recommended. This is the case of:
Sites and blogs
The site is a virtual showcase available 24 hours a day for anyone who wants to enter and see. The advantage of having a website is being able to personalize it with your style. Ou seja, fazê-lo only e do seu jeito!
Unlike social networks, which follow a layout pattern and the same message specifications, your blog or site is free to disclose how you wish without worrying about specific policies.
Social networks
Perhaps one of the two most popular channels for disseminating products and services are social networks. This is because, when used correctly, we can obtain incredible results. Among the principals, perhaps you have just imagined what they say:
- Facebook;
- Instagram;
- Twitter;
- YouTube;
- Pinterest.
These are four best communication channels for dissemination, each with its own particularity. There are businesses that are better suited to one than the other.
For example, if you have a real estate company, Pinterest can be a great idea to display your properties quickly and easily. Now, it is desired to reach potential customers through audience segmentation, or Facebook may be a solution.
Study your business and see which one fits you best!
Email Marketing
If you have a solid list of clients, why not interact via email? The e-mail marketing strategy is simple, but very effective.
The objective is not just to sell, but also to educate your public so that they have full knowledge of your services and products.
For this, offer quality content, such as articles, e-books, webinars, among others, to generate value for your brand. Faça is so and veja as, consequently, the sales of your company will increase.
What are the types of disclosure for affiliates?
There are several formats, just analyze and discover which one best fits your type of business and strategic objectives. There is only a difference between them:
- Cost per Click (CPC): the affiliate is remunerated every time they click on a banner, advertisement, pop-up, social networks, etc. High performance in the campaign is necessary for the affiliate to make a profit;
- Cost per share (CPA): the affiliate is only paid if he makes some type of action on the landing page, which may be a purchase, cadastre or the same request for information;
- Cost per Thousand Impresses (CPM): the advertiser pays a fixed value for the affiliate when the advertising reaches one thousand views. An optimal strategy to ensure that you have many accesses on the pages;
- Fee Per Sale (CPV): The affiliate is only compensated when the link is shared by selected sales.
Is it worth being an affiliate?
If you are in doubt whether Affiliate Marketing is worth it, we select some benefits that we can create an optimal return.
Olha so:
1. Impulse purchase
Nowadays, it is difficult to find a brand that is not doing advertising on communication channels. Customers tend to prioritize brands that offer different methods of perception.
Another strategy to attract customers is that the purchase can be made on impulse. If you see a customer seeing an advertisement for a brand that you saw recently, you liked and bought it. You don’t have that time to think about the product in question.
Apart from not needing to enter, necessarily, the brand site to be able to buy, provided that the advertisement does not direct the user to where they should go!
2. Agility in the purchasing process
When you face Affiliate Marketing, it is much easier to sell your products than through a physical store, for example.
In addition to wide payment possibilities, being present on communication channels makes purchasing easier for users who cannot go to the physical space.
3. Different methods of dissemination
The law of Affiliate Marketing is that you can disclose your products and services exactly where your audience is located. If you are a consulting company, for example, you can advertise in YouTube videos about your lectures and workshops.
Além disso, se tiver uma boa performance, os dos sides — producer e affiliate — saem ganhando! There is no need to analyze your type of business and see if it is really worth it for your company to participate in the new digital trend.
Affiliate marketing is safe?
Many people have common doubts about working safety with affiliate marketing. We can say that affiliate marketing is safe, even though it is a digital marketing strategy that has not yet been explored, it is not about a “seven-headed bug”.
But, as in all marketing activities, certain care must be taken to invest in this strategy, whether you are an affiliate or an advertiser. Confirm some advice:
- Be careful with very “fáceis” or “fantasiosa” promises: In any strategy there may be ill-intentioned people, so be careful with promises to “earn a lot of money quickly” or similar advertisements. Affiliate marketing can simply increase your results, but as a result of much study and work;
- Choose a secure platform: With the popularization of the strategy, more and more affiliate mediation platforms emerge, but it is necessary to pay attention to the platform’s criteria and know the reputation of that channel before investing. We have a complete article with the best affiliate platforms in the market so that you can choose the one that best suits your needs;
- Entrust the technologies and care with the security of the platforms: A good affiliate platform must contain, in addition to security, an excellent technological support so that you can use it in the best way. Please test and remove the maximum amount of doubts possible before dating the contract.
Or what? Is becoming an affiliate worth it? If you have the answer, you can start directly by reading our exclusive and complete content about the Best Affiliate Programs of the Market and Bankruptcy, to learn how to become a practical one!