The actress María Galiana plays Pilar, a grandmother who, thanks to technology Maximilianfind a new way to stay connected with your loved ones. Under the title of “Thank you for calling me” and through an emotional narrative, the spot from the company specialized in smartphones for seniors seeks to create a connection that reflects the reality of communication in our generations. It was a work of the Brusau Films agency.

In the advertisement, the brand not only highlights the functionalities of Maximiliana’s device but, through a real story told by the company’s founders, shows how this solution can be a complement to reduce loneliness of our elders.

The choice of María Galiana as ambassador of Maximiliana’s message responds, as the agency explains in a statement, to “his warmth and closeness”. Known as the endearing “grandmother of Spain” for her iconic role as Herminia in “Tell me how it happened,” the actress “It provides authority to the brand and creates an emotional bond with the public”they add from Brusau Films.

With this campaign the objective is to redefine Maximiliana’s communication strategy, placing a new ambassador as a brand image and highlighting the value proposition as a facilitator of communication between generations.

It is also accompanied by a photographic report starring Galiana, which shows everyday situations where she uses her smartphone. These images are part of the visual renewal of the brand’s website, thus reinforcing the message of the advertisement.