This edition of the Eficacia Awards has left us with honors of 40 trophies -excluding the special recognition and including both the Grand Prize and the Media Agency of the Year and Creative Agency of the Year awards-, among which are 11 gold, 14 silver and 12 bronze.
Estrella Galicia and Netflix have been awarded the Grand Prize in this 26th edition of the Eficacia 2024 Awards for the campaigns “The Robbery of the Year” and “The Loose Caboose Plan”, worked together with Imaxe and Havas Media
For your part PS21 -which started with 14 finalist cases- has revalidated the title of Creative Agency of the Year. AND OMD has been crowned Media Agency of the Year thanks to its two Golds and a Silver, having started with 10 finalist cases.
>> Access our interactive summary of the Eficacia Awards here <<
But, beyond the spearheads, in the Efficiency Awards It is interesting to analyze the general picture provided by the different award-winning cases and the corresponding distribution of metals. Whether you are one of the protagonists, or if you are looking for an agency with which to begin a professional relationship, the following information may be relevant to you.
In it ranking of leading creative agencies We see the importance of the presence of independent brands, among which we find PS21, MeMe, Fuego Camina Conmigo, Oriol Villar, Mono Madrid and the Galician Imaxe. However, the table also shows the presence of large agencies belonging to global networks, such as Cheil, TBWA, Ogilvy, Lola Mullenlowe and McCann. In this 26th edition, fulfilling the predictions, the Creative Agency of the Year award went to PS21, which obtained recognition thanks to the 4 Silver and 1 Bronze, in addition to the 9 non-awarded short lists.
On the other hand, in the Eficacia 2024 Awards the media agencies have played a relevant role although with few brands represented. Among them, in the list of winners are some such as Carat, PHD, Havas Media or Arena Media.
The Media Agency of the Year award went to OMD, which takes over from Arena Media, having been awarded seven times: 2010, 2011, 2016, 2020, 2021, 2022 and 2023.
NOTE TO THE READER: To delve into all the data and consult the complete ranking, which also includes the points accumulated by the agencies when they appear as “collaborators”, and also assessing the role of media agencies, we have worked on a interactive table that we put at your disposal where you can consult the detailed results from all agencies.
>> Access the Palmares and Ranking of the Eficacia 2024 Awards <<