From 2026 Madrid will have a circuit of Formula 1, located around the Fairground IFEMA. The entity presented the brand and visual identity of the project last month, MADRING, And now he has opened the process to find an agency that assumes communication and digital strategy services.
As stated in the tender collected on the IFEMA website itself, look for a partner to establish a Brand and Dissemination Image Strategy of the same in this digital environment and to offer a dissemination tool to give visibility, and an informative and interaction channel with their audiences and quality care. It will also be in charge of acts and events that are held around the circuit.
The estimated contract value exceeds one million euros
He Base budget of the tender (Excluded VAT) is 261,000 euros, and contemplates the possibility of two annual extensions and another 17 months, so the estimated value of the contract is 1,078,500 euros (VAT not included). The forecast of the start of the contract is the month of May of this year.
The project presentation period began on March 18 and will be active until April 8.
The tender has as its main focus the service in social networks, as well as the generation of content through them. Therefore, it covers the design, production and development of pieces, the management of the interaction with the users, the face -to -face coverage during the celebration of the different acts, the development of campaigns with influencers and the contribution of value such as advertising support.
The Agency Objectives They will be to strengthen the image and prestige of the circuit, to be perceived as an innovative and reference brand in the digital environment; generate quality content adapted to the different platforms; and manage the conversation with the followers. KPI’s must also be established for optimization and measure actions performance.
As collected in the specifications, the technical proposal will be 70% of the score, while the economic offer will represent the remaining 30%. The first will be assessed by the situation analysis and definition of the communication strategy, the planning proposal for each channel, the use of user collection, the development of a protocol for reputation crisis, and the proposal of the work team.
In addition to financial solvency, the tender also establishes Technical solvency requirements. Among the minimums, having managed the strategy and management of social media for at least 3 clients in the sports brand sectors; mobility brands; motor sector; international events; High profile or luxury. Also have managed an international project whose scope covers at least 3 countries.
More info.: IFEMA BID
