Madrid is getting closer to hosting a Grand Prix of Formula 1. As announced by the City Council of the Capital in January last year, the city will celebrate the World Formula 1 Championship between 2026 and 2035 and will be located around the fairgrounds IFEMA. More than a year and a half of its inauguration, the project has presented its brand: MADRING.
It combines the term “Mad”, alluding to Madrid, and “ring”, which is the way of referring to the paths in formula 1
As explained by IFEMA, the denomination “goes beyond track” forks “An invitation to enjoy a unique experience in a city and an exciting region” The name combines the term “Mad”, in allusion to Madrid, and the word “Ring”, which is the way of referring to the paths in the world of formula 1.
As you could know Reason.WHY, Llyc He has been in charge of working the visual identity of the brand.
Those responsible for the project point in a statement that has sought a Short and direct identity, easy to remember and do not need translation. This is because, usually, reference is made to the circuits by the name of the town in which they are located, and not so much for their concrete naming.
“It is not just a name, but a genuine, recognizable and differentiating brand for a modern and active audience such as F1”; They explain.
In addition to the name, a logo has also been created, which is inspired by Formula 1. itself is characterized by the naming expression of the circuit with Lyrics that simulate the curves of a tour and bets on The redaligning with the visual identity of the competition and with the colors of the Community of Madrid. It will also combine with yellow in a wink to the Spanish flag.
From IFEMA they point out that all this evokes the races and their emotion and speed, which also moves dynamism and modernity.
From Cabal say that the brand is Modern and actl, and is aligned with the new concept of a show circuit, in the style of locations such as Abu Dhabi, Miami and Las Vegas, where the event transcends the limits of the track and invites you to live it in the entire local society. In this line they point out that Madrid will see multiple activities and entertainment initiatives linked to the competition.
In this regard, at the time of presentation of the project, José Javier Blanquer, Marketing Director and Digital Strategy in IFEMA, commented on Reason.WHY that the circuit would bring large opportunities for brands. “Among the great opportunities that the celebration of a Grand Prix in Madrid is the world television showcase that supposes and all the effort that the city of Madrid will make to give visibility to the event”He said. “It is an event of a minimum of three days with a great offer of shows and leisure. That is the experience that the F1 is looking for: that, beyond the race and the classifications, many things happen, both in the city and in the circuit enclosure”He added.
The Madrid circuit mark He already has his own communication channels In Tiktok, Instagram, X, YouTube, Facebook, LinkedIn and Spotify. A Dedicated websitein which relevant and current content related to the event and the world of F1 will be shared. It will also be the digital space to go to the purchase of tickets, VIP areas or official merchandising.
“The new denomination not only reinforces the commitment to a quality and constant content, with their own personality and tone, but also establishes a standard in communication and interconnection that offers fans and professionals an informative and high -level entertainment experience ”They conclude from the new brand.
More info.: Madring
