Canapes, Christmas carols, gifts and lots of friends and loved ones. It could be the description of any festive gathering in many places around the world, but it’s the one that fits Burberry’s Christmas advert. The British brand combines elegance and friendly hustle and bustle to congratulate the holidays and highlight its products as an infallible gift option.

“‘Twas The Knight Before” is the title of the spot, devised by the brand’s internal creative team and directed by John Madden, director, among others, of “Shakespeare in Love.” Burberry has sought to capture the cozy bustle and spirit of Christmas, and strategically link it to its clothing and accessories and the role they can play in consumers’ lives.

It does so by staging a friendly meeting set in a cozy London house. Among the charm of the party preparations, comedian and actress Jennifer Saunders welcomes a stellar cast of personalities from the world of film, fashion and sports: models Naomi Campbell and Rosie Huntington-Whiteley, actor Ncuti Gatwa, soccer player Son Heung-min. Each one arrives with gifts, good humor and a touch of Burberry’s signature elegance.

The protagonists wear clothes from Burberry’s winter season, such as coats, scarves or trench coats, many of them with the brand’s recognizable prints. Additionally, the brand’s iconic Equestrian Knight logo appears repeatedly throughout the creative, reinforcing the link between Burberry and the values ​​of the festive season.