A brilliant animation work in Stop-Motion, developed in twenty-six spots, has earned the “Better with a Better Network” campaign, produced by revolving for the Telstra telecommunications company, the Grand Prix in the competition of Craft film by Cannes Lions 2025. The creativity of the campaign is from the Bear Meet Eagles On Fire agency.

Craft film It is the Cannes Lions competition that rewards exceptional cinematographic achievements and production and postproduction work that raise the category of an idea and improve its execution in an outstanding way. This year, the film of film Craft consists of 49 awards, distributed as follows: a Grand Prix, 9 gold lions, 12 silver and 27 bronzes.

>> Follow the results of Spain in Cannes Lions 2025 live

As in 2024, the United States leads the awards classification by countries, with a total of 20 lions. They complete the ranking of the most awarded countries United Kingdom, with 9, and Australia, with 5. In El Palmarés there are productions from 12 different countries and none, apart from those mentioned, has won more than three awards.

He Spanish result It has been completed in a bronze lion, granted to “the cause of the accident that caused the fire”, the ICEX short film to promote the Spanish audiovisual industry that had the production of Canada.

The Grand Prix of Film Craft in Cannes Lions 2025

A detailed and precious Animation work at Stop-Motion It is the great attraction, from the point of view of production, of “Better On a Better Network”, the Australian Telecommunications Company campaign Telstra that has been recognized with the highest award in the Film Craft competition of Cannes Lions 2025.
The campaign consists of twenty -six spots, each of them referring to a remote location of the country, in which animated characters – plants or animals in all cases – explain through a bad joke than life in that area is better with a better telecommunications network.

The Spots He has been in charge of Jeff Low, from Revolver, who commissioned the animation direction of the campaign to Tobias Fouracre, one of the most prestigious Stop-Motion filmmakers in the world; In his filmography there are films such as “The Corpse Bride” and “Frankenweenie”, directed by Tim Burton; and “The fantastic Mr. Fox” and “Island of Dog” by Wes Anderson.

According to the information provided by Cannes Lions, “Better with a Better Network” He has won the Grand Prix for his registration in the animation subcategory. The campaign has also been awarded a gold lion in production design and art direction within this same category.

All the golds of film Craft in Cannes Lions 2025

Apart from “Better with a Better Network”, others Seven campaigns have won gold lions In the film Craft competition. They are the following, and it should be noted that three of them have been directed by the Australian Steve Rogers:

• “Donkey”, with Revolver Production (Sidney) for Telstra with creativity of Revolver, Bear Meets Eagle On Fire (Sidney) and +61 (Sidney)

Telstra continued to appeal to animals and humor in his last Christmas campaign, in which a donkey becomes an unlikely international song of the song after swallowing its owner’s mobile phone. The spot, which recounts with vintage aesthetics the trip to the fame of the animal and its subsequent return to the home, moved by nostalgia, has received its Golden Lion in the Subcategory of Direction, a task that the Australian filmmaker Steve Rogers (whose spot Film Craft in Cannes Lions 2024).

• “A tale as old as websites”, by Biscuit (Los Angeles), Bodacious Dublin and Revolver (Sidney) for Squarespace with creativity of the advertiser

Again Steve Rogers in the realization and again a donkey on the screen. In this work, the animal transports actor Barry Keoghan, the protagonist of a story set in detail in the traditional Ireland of the last century. Squarespace, the web platform creation and housing company, premiered it in the last Super Bowl and in it Keoghan runs through a lovely rural landscape through which laptops is giving away computers, throwing them in the manner of the newspaper distributors. The campaign, whose aesthetics can remind that of cinematographic classics set in Ireland as “the quiet man” or “Ryan’s daughter”, transmits the message of Squarespace’s experience in the development of the online business and the possibilities it offers for all types of companies and entrepreneurs. The donkey of this spot does not sing, but it is able to walk in the air.

• “A $ AP Rocky-Tailor Swif ”, from Iconoclast (Los Angeles) for A $ Ap Rocky with creativity of iconoclast itself

Surrealism, the absurd and the impossible characters, both human and animals, fill the images of the “Tailor Swif” video clip, theme belonging to the second album of the American singer and composer at $ Ap Rocky. The piece has been directed by the Vania & Muggia duo, formed by the filmmakers Vanya Heymann and Gal Muggia, and was filmed in kyiv (Ukraine) in December 2021, although it was not officially released until last year, when, on the other hand, it was among those nominated for Grammy for the best musical video.

• “Paris Paralympics 2024: Considering What?”, Biscuit FilmWorks (London), Revolver (Sidney) and Editorial Work (London) for Channel 4 with creativity of 4creative, Channel In-House Agency 4

The British television network Channel 4 continues to enrich its brilliant advertising and promotional tradition around the retransmission of the Paralympic Games, which began in London 2012. On this occasion, the chain tries to depart from the paternalistic attitude implicit in the vision of the Paralympic athletes as people who exceed their disabilities, to portray them as athletes that, as well as the rest, exceed the limits imposed by nature: gravity, time and friction. All this, with the assembly, sound and phrase brilliance that have accompanied these campaigns since the beginning. The piece has achieved two golds in film, Craft: one in the direction, task of which the Australian Steve Rogers has been in charge – which reappears in this compilation of the best works in the category – and another for the edition of images, work of the editorial work (London).

• “Guao Guao”, by Massive Music (Amsterdam) and Prettybird (London) for arranges with creativity of Lepub Milan

A unique gallery of characters who dance in a supermarket, in the street and at a party share prominence in this campaign with “Guao Guao”, the musical theme that gives it a title, composed of the musician Colombiando Ovy on the Drums and played by the Venezuelan rapper Micro Tdh. The award-winning piece is a video clip with which it was awake presented its communication platform The two directors have been working together since 2012 and their coil includes musical videos for artists such as Harry Styles, Lil Nas X, Dua Lipa, Rosalia, Kanye West and Cardi B.

• “Renault-Argentina”, by Madrefoca (Mexico City) for Renault with creativity of Publicis Conseil (Paris)

On the occasion of the launch of its electric vehicle, Renault presented an evocation of its long relationship with the Argentine market through the immense landscapes, the corners of the cities, the reactions to sports successes, the small scenes of daily life and different historical and emblematic models of the brand. The realization has been carried out by the Panther Collective (Brian Kazez, Pato Martinez and Francisco Canton) and Marcelo Vergara, and the musical theme that sounds throughout the spot is “Drive”, The Cars classic premiered in 1984 and also known as “Who’s Gonna Drive You Home”.

• “Find Your Friends”, by Somesuch (Los Angeles) for Apple with creativity of the advertiser

The proverbial quality of Apple’s productions has found its place in the upper part of the Cannes Lions 2025 film Craft. He has done it with a spot directed by Kim Gehrig in which the precision tool is promoted to tool Finding of the iPhone 15 through the history of an assistant to a convention of “Star Wars” fans convention that goes to the event disguised and He has to locate his friends among a multitude of people characterized by characters in the saga. The Australian filmmaker Kim Gehring has directed other well -known Apple campaigns and among her works is also the very noticeable and awarded “Long live the vulva”, for free. The spot premiered on May 4, Star Wars Day, and its musical theme is “All My Friends”, American singer and producer Channel Tres.

A single prize for Spain

The Palmarés of Spain in Film Craft this year started from 4 shortlist but, finally, it is limited to a Bronze lion which has been granted in the Subcategory of Management to “the cause of the accident that caused the fire”, a short film created at the initiative of the ICEX for the promotion of talent and resources of the Spanish audiovisual sector. The piece had the production of Canada and the realization of Lope Serrano, and it was the most awarded campaign in the last national creativity awards, in which he achieved a gold in the ideas section, and five others in Craft, in the subcategories of direction and realization, art direction, direction of photography, writing and assembly. In addition, he won two silver and a bronze.

More info.: Film Craft winners in Cannes Lions 2025