Pinterest It is a platform that many users come to find inspiration, either to enhance their cooking skills, their makeup style or the decoration of their home. Precisely for this reason, the firm UK HABITAT He has promoted his new advertising campaign exclusively on the social network.
By the hand of Drum -The United Kingdom brand and entertainment agency- has created “The Home of Attention” (The home of attention), a miniseries composed of short stories with which it transmits that design decisions, however small and simple they seem, can transform the way in which a house is lived and feels. The different pieces reflect how everyday spaces can be reconverted with only a few well -chosen pieces.
This idea comes to life in the first of the published pieces, which shows the brief story of a couple that breaks the relationship, and she takes a lamp. Given this, he decides to make a series of small changeshow to replace some books, with a vase, marking what for him is a substantial difference.
The piece highlights the Billie Habitat lamp.
As collected Little Black BookIn addition to the videos they will be launched Interactive experiences taking advantage of Pinterest’s possibilities. This includes 360 ° sets with purchase option, as well as creators’ content, or selected collages.
“Pinterest is a natural ally for habitat, since it is a place where people plan and visualize their spaces. This collaboration seeks to give life to that inspiration”, Commented Laura Boothby, Director of Habitat brand communication, according to the aforementioned medium.”Through stories to connect, counted with humor and feeling, we give life to our products in an immersive, attractive and easy way to buy”
As they point out from the agency, the campaign intends go beyond articles and raise emotional role That they perform, not only in our home, but in our lives. “By baseing our work on times of reinvention, we show how small design decisions can generate significant emotional changes“said Chris Frankland, a senior creative of Drum.”That is where Habitat shines with accessible and carefully designed pieces that not only change the appearance of a room, but also the feeling of living in it”
