McDonald’s It already has its first restaurant in a football stadium in Spain. It is located in the Riyadh Air Metropolitan, the field of Atlético de Madridand has been operating since the end of last December. Both the club and the burger chain understand the movement as an effort to improve the experience of the Madrid club’s fans.
The establishment, which is located in the stadium’s fan zone next to gate 39, will not only be open to those who come to the stadium to watch a game, but will also provide service every day of the year to the residents of the San Blas district. Canillejas. It is open from Monday to Sunday from 12:00 to 24:00.
From Atlético de Madrid they point out that the opening of the restaurant, which has an area of 580 square meters, will enhance the experience before and after sporting events, concerts and other major events held at the Riyadh Air Metropolitano.
The company and the Madrid team have already announced that the establishment will be expanded in the month of March, with an additional kitchen and counters facing the interior of the stadium on two levels of the stands. This will allow McDonald’s to also operate during non-match events and enrich the stadium’s leisure offering.
As McDonald’s has pointed out, the restaurant has services such as digital kiosks, terrace, table service, mobile phone chargers at the table and McCafé products. He also assures that the opening will mean a positive impact on the local economy and will generate 45 new jobs.
McDonald’s points out that the initiative reflects its commitment to the Community of Madrid and its strategy of innovation in key locationsand represents an important step in its growth plan. “Madrid is a key region for us, with 109 restaurants. The arrival of McDonald’s at this stadium reinforces our commitment to offering the best experience to our customers in their favorite places, to innovate in locations and contribute to the sustainable development of the communities in which we operate.“commented Ángel Castillo, Director of Restaurants at McDonald’s Spain.
Red Bull, sponsor of Atlético de Madrid
Beyond the McDonald’s restaurant, the Atlético de Madrid has expanded its collaboration with brands by incorporating Red Bull as a sponsor. The team and the brand have reached an agreement by which Red Bull It will be the new official energy drink of Atlético de Madrid until June 2027.
The parties ensure that the union will strengthen your global presencethe spirit of constant improvement and the search for success. As was the case with the hamburger chain, the move marks the first time in Spain that Red Bull has joined a football club.
The agreement implies that Red Bull will be part of the experiences that Atlético de Madrid offers to its fans, and that its products will be available in the stadium.
“We are delighted with the new adventure we started with Red Bull. We thank you that your first experience in Spanish football is with us. We both believe in sport as a combination of dedication, hard work and a large dose of adrenaline that makes fans vibrate.“said Óscar Mayo, General Director of Revenue and Operations of the club, in a statement.
