After highlighting among the most creative agencies in the National Creativity Awards with third position and being distinguished as a creative agency of the year in the latest edition of the Effective Awards, PS21 It is still the protagonist of the Spanish advertising industry. And it has also been appointed agency of the year in El Sol, the Ibero -American Festival of Advertising Communication, which has celebrated its 39 edition in Malaga.

The agency, part of the Jungle Group, has participated in the contest convened by the Association of Transforming Creativity Agencies with 32 finalist works on the short list, for the campaigns carried out for brands such as KFC, Doritos, Pepsi and FC Barcelona. In total it has received 21 awards, distributed between 4 golds, 11 silver and 6 bronzes.

PS21 thus heads the ranking of agencies that the El Sol Festival elaborates, in whose second place it is located Circus Gray with 7 soles, being one of them the platinum sun and also having 2 major awards. The podium completes, according to this contest, the agency Lola Mullenlowe With 10 soles, including the Grand Prix of the film category.

This is the First occasion In which PS21 achieves the Availaría del Year Award in the Sun. The award has been granted previously to GUT (2024), David (2023), We Believers (2022 and 2021), Leo Burnett (2019), Lola Mullenlowe (2018) and Proximity (2017).

The distinction adds to metals harvested by PS21 over the last years in the festivals circuit. Has been chosen as the creative agency of the year in the last three editions of the Effective Awards, which highlights the Good condition of the agency and its work.
PS21 has promoted the growth of its customers with a vision that combines strategy, creativity and tactics, The creative use of the media and a communication approach “Always On” aimed at entertainment and the construction of a community around the brand. The model finds its maximum expression in the success harvested for KFC, which has shaped a new way of communicating in the QSR category (Quick Service Restaurant).

Precisely, KFC It has been one of the most awarded brands in the 2015 Sun, with 15 metals. This converts to Yum! Brands In one of the advertisers that have received the most acknowledgments in this edition, along with others such as Unilever or AB Inbev.
The KFC results in this contest are aligned with those obtained in the National Creativity Awards, where it collected 17 awards.

PS21 works awarded in the sun 2025

PS21 has been awarded in the 2025 sun by 9 of its 10 campaigns that were on the short list. The only work that metal has not received is the one made for FC Barcelona on the occasion of its 125 anniversary.

Below we highlight the most awarded PS21 campaigns at the Festival:

“The menu test”, for KFC

The “The Menu Test” campaign, worked by PS21, Meme and Arena Media, has collected 5 soles: in Digital and mobile a gold for its content of a social brand and a bronze in sponsorships or partnerships with influencers; in Branded Content two silvers in subcategories digital content and live content; and in Activation and brand experience A bronze in the large -scale events section.

The fried chicken brand collaborated with Netflix to promote “the squid game” and created an immersive event presented by Ibai Llanos in which more than 400 people participated in a competition inspired by the series. The action included the raffle of thousands of euros in prizes and the launch of an exclusive menu in KFC.

This campaign was awarded the National Creativity Awards 2025.

“Fries Compensation”, for KFC

The “Fires Compensation” campaign was worked by PS21, meme and average sand for KFC, and has received 4 soles: in Activation and brand experience a gold, for its loyalty, cross sale and upselling; and two bronzes, for its electronic commerce strategy and digital and mobile platforms; and in Digital and mobile A silver in the E-Commerce Sub-Sub-Subsec.

The campaign communicated the change in the recipe for the brand’s fried potatoes. KFC wanted to connect with its customers by giving them the equivalent amount of new fried potatoes they had asked for the previous ones through the application. Outdoor advertising creativity based on user criticisms were also executed to their previous recipe to make known that he gave tons of product for free through their restaurants in Spain.

This campaign was awarded the National Creativity Awards 2025.

“KFC Aut Auto Grand Prix”, for KFC

“KFC Auto Grand Prix” was worked by PS21 and meme for KFC and has received three trophies: a gold in Activation and brand experiencefor its use of digital and mobile platforms and electronic commerce; A silver in Branded Contentfor its use of media and digital platforms; And a bronze in Digital and mobilein the Live Gaming Experience section.

He created a circuit for the “Forza Horizon 5” video game inspired by the real curves of the KFC Auto in Madrid, Barcelona and Alicante. It included the organization of a competition in the video game to overcome prizes among users who could complete it faster, and also offered a thematic and exclusive menu in the Drive Thru restaurants of the fried chicken brand.

This campaign was awarded the National Creativity Awards 2025.

“Bustamante tears”, for Flamin ‘Hot

“Bustamante tears” was worked by PS21 for Flamin ‘Hot, Pepsico’s spicy snack platform. Has received three soles, all of them silver: in Digital and mobile for its innovation in the use of influencers; in Means for its use of social platforms and influencers and in Public relationsfor the utilization of celebrities, prescribers and influencers.

To publicize their spicy snacks, available for Doritos, Cheetos and Ruffles, Flamin ‘Hot capitalized one of the attributes of singer David Bustamante: his ability to cry. Thus, he developed a narrative that implied that behind his easy tears was the extreme spicy of Pepsico products. The campaign included several actions, including the creation of a limited edition of the singer’s supposed tears.

Here you can expand our editorial coverage on the Sun 2025:

• THE SUN 2025 DELIVERY 214 AWARDS
• These are the best spots, according to the sun
• THE GREAT AWARDS OF EL SOL 2025
• “Silewalks”, Platinum Sun 2025