As competition grows in the field of artificial intelligence, OpenAI He has reinforced his Marketing strategy. The dissemination of an ad focus on students.
The company led by Sam Altman has announced that Chatgpt plus will be free for students from United States and Canada In the face of the final exams and the closure of the course, one of the most activity periods for this demographic profile. As explained by OpenAI, those interested can request their free access to the tool between March 31 and May 31 and the offer will be valid for two months.
“We cannot achieve our mission without empowering young people to use AI”; Said Kate Rouch, Marketing Director of OpenAI, through LinkedIn.”Today we launched our first scale marketing campaign. The campaign shows students different ways to take advantage of chatgpt while studying, exercise, try to get jobs and plan their summers”
The campaign, as Rouch has indicated, will have activations in the coming weeks in exterior advertising, social media, audio platforms and in podcasts. Creativity reflect possibilities that chatbot can offer students, And it also highlights the most advanced capabilities of Chatgpt Plus, which will provide them with greater file loading, research depth, expanded voice mode or limits for messages.
In its Instagram profile, the company has also shared real and practical cases in which students have taken advantage of Chatgpt capabilities to study or perform jobs. This highlights how the tool can help them better understand a text, to convert the study into a game or break down the process of a job so that it is easier to assume it.
As collected CNBC Alluding to data shared by OpenAI, more than a third of adults of university age in the United States use chatgpt and approximately a quarter of their messages are related to learning and school work.
“Today’s university students face enormous pressure to learn faster, address more complex problems and join a labor market increasingly influenced by AI”, Said Leah Belsky, Vice President of Education of OpenAI, as stated in the aforementioned medium.“Support your literacy in AI goes beyond demonstrating how these tools work. It requires creating spaces for students to interact directly, experience, learn from their classmates and raise their own questions”
With this campaign the company narrows its link with the academic environment. It should be remembered that Openai launched Chatgpt Edu In May of last year, with the objective, as he said, to offer a version of the tool oriented to those educational centers that want to give AI access to their students and university communities in a responsibility.
The campaign activated by OpenAi coincides in time – you have a 24 -hour difference – with the launch by Anthropic de Claude for Education, A specialized version of its chatbot for university students. This version includes a “learning mode” designed to guide students in reasoning instead of simply offering answers to questions.
