He Climate change It is one of the biggest challenges that humanity faces, and yet it is not always easy to explain. The feeling of danger is diluted when their effects are not visible or seem very distant, and that is why Deutsche Telekom He has now wanted to communicate with lively the reality of the situation.
The operator applies augmented reality to tangible the climatic crisis
This is the approach of “Warmland”the new campaign devised by the Agency Recordarz & Partner, with which the German teleopeora seeks Relavive the debate On global warming. Deutsche Telekom has collaborated with the Miniatur Wunderland Museum, famous for its railway modeling miniatures, for recreate the effects of climate change In the exposed models. The museum is one of the 10 most visited attractions in Germany, and more than 25 million visitors have passed through it.
The company has made use of museum’s tablets so that visitors can see what the effects of temperature increase or sea level increase on those locations would be. This is possible thanks to a application developed by the Curious Company agency, which projects “shocking images that intend to call action”, Explains Deutsche Telekom in a statement. The software maps the 3D models and then processes them to show them with Increased reality technology.
To communicate “Warmland”, the operator presents a great crudeness spot, in which a girl observes the destruction of the world in the museum’s tablets, and discovers horrified how none of those present does nothing. With the production of Tony Petersen Film and direction of The Guety, the footage moves the urgency message making tangibles The consequences of climate change.
“The campaign shows clearly what is at stake, but also transmits that we are still on time to act”, Explains Uri Klenke, operator brand director.“We want to make emotionally tangible the dangers, often abstract, of global warming and motivate people to act for themselves”
In order to maximize the dissemination of the message and not restrict it to the visitors of the museum, Deutsche Telekom has created a website on which it is possible Try the augmented reality application. Users can see how Monaco and Venice are flooded, how the snow of the Alps melts, or how Neuschwanstein’s castle is a pasture of flames by fires.
On the web, on the other hand, Deutsche Telekom offers A series of articles with practical content to combat climate change at the individual level. Each piece is accompanied by a photo of miniatures, as well as Links to WWF projects and other interesting initiatives related to respectful food, energy efficiency, active consumption or clean transport.
And also, users can enjoy two interviews in pills To experts about climate change. Specifically, Professor Dr. Mojib Latif of the Helmholtz Geomar Center for Kiel’s oceanic research -one of the most important the world -already Michael Böttinger, head of visualization and public relations of the German climate data center.
With “Warmland”, the German operator too Communicate your sustainable commitments. Its main goal is to achieve neutral operations at the end of this year, and for this, over the last years it has launched different measures. As noted in a statement, since 2021 works to achieve electricity as a whole renewable energy, and hopes to get the circularity of its technology and network devices for the end of the decade, and sustainable packaging for its smartphones.
More info.: Warmland
