Miranda Bosch Real Estate & Art has launched “Fuera de Plano”, a sound fiction that mixes the universe of horror with the real estate world. Throughout six episodes set in different neighborhoods of Buenos Aires -Recoleta, San Telmo, Palermo, Barracas, Núñez or Belgrano-, the series turns each property into the center of a disturbing story.
“Fuera de Plano” rescues the figure of the real estate agent as an intermediary between two worlds, the real one and the unknown.
The idea was born from a question: What if the story of Dracula was, at its core, a real estate deal gone wrong? From that premise, “Fuera de Plano” rescues the figure of the real estate agent as an intermediary between two worlds, the real one and the unknown. In the original novel by Bram Stoker, Count Dracula arrives in London after a purchase and sale operation managed by a young lawyer who acts as a real estate agent. This apparently rational transaction unleashes a chain of supernatural events. “Fuera de Plano” takes that narrative gesture as a starting point to explore what other properties hide pacts, presences or memories that do not appear in the contract. Thus, there is no continuity between chapters, but they all share the same root.
Written and directed by Gustavo Madregal, the fiction proposes a re-reading of real estate from the point of view of narrative and memory. An appraisal, a move, a visit to an old apartment… Everyday life serves as a trigger to unfold stories of tension and uncertainty, with an immersive sound design that enhances the experience. “We were interested in thinking about what happens when a house stops being just a property and becomes a character”explains Madregal. “There are places that we choose, and others that, in some way, choose us.”
Francisco Bosch, founder of Miranda Bosch, summarizes the project like this: “We are encouraged to create something different, with the same curiosity and search that we put into everything we do.” Beyond its experimental dimension, “Fuera de Plano” responds to a brand strategy that seeks to break away from the traditional codes of the real estate sector and offer a cultural experience. “From art to real estate, we are interested in generating experiences that awaken something in people, and “Fuera de Plano” represents exactly that.”
The complete series is available on Spotify and YouTube in a bid to imagine new ways of inhabiting spaces through mystery and sound fiction.
