Iberia has renewed its loyalty program Iberia plus, that since June 2 is called Iberia Cluband to communicate it, it has launched a new advertising campaign with a strategic approach that does not focus on the new advantages, but in what they can make users feel.

“Feeling special is part of the trip” has been devised by the creative agency McCann And it highlights the possibility offered by the program for both traveling more and to enjoy exclusive benefits that make them feel special. The piece, with production of Petra Garmon And directed by Lluis Germanó, it is a collage of moments and details that show how people can make each other special without expressing it verbally.

The campaign communicates the name change of the Iberia Plus program, which is now called Iberia Club and includes news to the customers of a even more personalized and exclusive experience. “With Iberia Club, the airline wants to strengthen its commitment to those who choose to fly with them, rewarding their fidelity with more advantages, greater recognition and a differential treatment”; They explain from the agency in a statement.

As reflected in the Iberia website, the evolution to Iberia Club implies changes in the points system. Thus, now customers will win Elite points By euro spent and not by distance, and these points can also be obtained thanks to the brands associated with the program, among which there are hotels, means of payment, vehicles, leisure and purchases or gastronomy.
Iberia has also updated the loyalty levels. As he explains, now reaching the platinum level is now more accessible, and has created the Platinum Prime level, with more benefits and exclusivity.

The change of denomination also includes a light Visual identity The structure is very similar, since it continues to include the name of the company and its isotype, but the word plus changes by club and includes a calligraphy uppercase.

The campaign has media media planning and will be executed on television, digital media and social networks.