Expense management is one of those tasks that everyone recognizes and no one enjoys. Lost receipts, invoices forgotten in a drawer and the eternal “I’ll order it later”. Perk – an application that brings together the management of travel reservations, events, expenses and bill payments on the same platform – has decided to make this disorder the center of its new outdoor campaign, staging the problem on the street.

The action materializes in a fence built as if it were an office drawer overflowing with paper receipts, which stand out chaotically on a bright yellow background. An understandable image at a glance, which immediately connects with anyone who has ever had to justify expenses.

The execution has been developed by Talon, Evolve OOH and Goodstuff, betting on real insight that reinforces the creative idea: it is about showing chaos and making it visible in three dimensions, almost uncomfortable, as it is in real life.
The fence thus functions as an ironic reminder of that pending task that is postponed until the disorder becomes almost unmanageable.

Faced with a category that usually relies on technical messages or promises of efficiency, Perk wanted to opt for a playful tone, without losing clarity in its value proposition.