“Sometimes to grow glasses you have to lose”

Music and animation are the resources chosen by the Alain AFFlelou optics chain to deduct the loss or breakage of glasses by children, common in their day to day and in their adventure of growing. It is the message that the company launches with its new campaign and that sends Spanish families in the framework of the return to school and the return to the routines after the holidays.

Alain AFFLAU has worked with Xiaolongbao Studios to create an animation piece that has been generated entirely with artificial intelligence. With technology he has developed the script, images, lyrics and music, characters and voices, as the company itself has shared through social networks.
It has resorted, for this, six different tools: Freepik, Google (Nanobanana), Suno, Elevenlabs, Topaz and Midjourney.

All this under the criteria, creativity and expertise of professionals. “Grows to grow” has been directed by Santiago Ambit, founder of Xiaolongbao; And he has an artistic direction of the animation director Javier de la Chica Soriano, and with the edition of Valentina Roteda. His work has put the focus on the art direction, the design of characters and the integration of the product.

From the company they say that “Glasses to grow” is a milestone in advertising communication in Spain as it is the first 100% developed animation spot through artificial intelligence tools that will be broadcast on television. “Production introduces created and adapted characters thanks to the new Google Nanobanana tool, integrated into Freepik. This has allowed to maintain consistency in the characters and in the actual glasses of AFFlelou”, Explained Eva Ivars, CEO of Alain AFFlelou in Spain, through LinkedIn.”Each Spot character has their own biography, which gives them personality and depth about their passions and experiences with glasses”

In a statement, Ivars adds that the will of the brand has been to show its commitment to the real life of boys and girls. An intention that has facilitated technology. “By incorporating the AI ​​we have been able to create an animated children’s universe with which to deduct everyday situations giving voice to children”, He pointed out.

From the study they point out that the piece demonstrates the potential of artificial intelligence, when combined with the criteria of advanced professionals and tools. “This project reflects how the audiovisual industry is breaking barriers in timings, in production systems and in the creative processes themselves, making way to a new paradigm where the rules change ”Santiago Ambit commented.

The campaign transfers the new promotion in glasses for children that has the brand activates, and moves a message of accompaniment to families. “Growing is playing, exploring and trying again. And those children’s adventures can cause having to change their glasses”; They point out from Alain AFFLau on social networks.”We want to provide solutions. So now when acquiring children’s glasses, you take two and an extra third for a year”