“This announcement does not waste time in traffic jams. This announcement could be you”

Decathlon Spain He launched that message a few days ago in the streets of Barcelona in the framework of the Mobile World Congress celebration, the largest international fair in mobile telephony and connectivity. It is an appointment that brings together thousands of professionals in the city and that can generate the congestion of communications. A context that the retail firm has considered suitable to highlight the advantages of its catalog of electric bicycles.

The company has recently expanded its proposal for electric bicycles, or Ebikesand the realization of the Congress has raised a favorable scenario for Decathlon to value them as via for mobility not only more sustainable but also more practical. And for this he has resorted to the bicycles themselves to make them a advertising support.

In this way, he has promoted the new models of his E-ACTV range and his rental service under the creative concept “this announcement comes before you”, devised by the creative agency Fire walk with me. The strategy has brought-bubble to the streets of Barcelona, ​​with messages that have reinforced the advantages of using e-bikes as a means of transport.

Thus, they have been able to read phrases such as “This announcement crosses the diagonal in 15 minutes. And you?” Or “This ad is agile, clean and is never late. I know how this announcement. ” All this under the Claim “For mobility, that of an e-bike”, and within the framework of its current brand positioning, “Ready to play.”

The action has also been developed in Madrid, where it has also located canvases of outdoor advertising in which it has granted prominence to the product. The graph has been placed in Avenida de América and has shown the message “for Madrid’s Movement, that of the traffic jams.”
The messages have been reinforced in a Mupis circuit that has put the focus in Madrid and Barcelona.

The campaign has also had the participation of influencers and content creators, which have helped enhance the scope and visibility of the Decathlon Spain message on social networks. Telmo Trenado, María Martí, Tomi Misser and Valentí Sanjuan have been part of the strategy.
The brand has also activated Display creativity, and pieces in its own channels.

Decathlon’s intention with the campaign is to position itself as a reference in the category of electric bicycles and reinforce the accessibility of your proposal For urban mobility solutions. He has highlighted how their ebikes can help citizens move quickly, agile and sustainable in cities where mobility tensions are already common.

However, the campaign has also worked the image of Decathlon and its perception as an innovative, sustainable and committed brand. All this is a land that already worked last October in a campaign made by the hand of Modern fucking, When he launched one Awareness campaign About its electrical bicycles set.