The National Creativity Awards 2025, organized by him Creativity Club, They have already revealed their winners. In the section of Means 16 metals have been delivered, among which are 4 golds For Cupra, Magnum, JCDecaux or Telefónica brands

The media section, as reported by C de C, recognizes the creative use of the media. Value those ideas that take into account the context and strategy in the choice of environment and contribute to spreading the message of the brands, changing perceptions or behaviors of consumers.

>> See interactive reports of C of C 2025

Gold winners in the media section

“Find Your Summer” by Lola Mullenlowe for Magnum

With the objective of Destationalize ice cream consumption And boost product sales during the winter, Magnum launched the “Find Your Summer” campaign, designed by the Lola Mullenlowe agency. With her, the brand invited consumers to find the summer at the coldest station and gave prominence to the sun’s rays.

The campaign had a series of exterior advertising graphs based on photographs of Ale Burset; a spot directed by Juan Cabral; an application to find suitable places to enjoy the sun in real time; and a Push notification system based on geolocation to send discounts for magnum in stores near the user’s location.

“Find Your Summer” has achieved five golds in this edition of the contest: the media, one in ideas, another in strategy and two in Craft. In addition, it has been recognized with the National Creativity Grand Prix this year. With these awards, the agency closes an excellent cycle of festivals in which he has requested recognitions such as the Grand Prix out of exterior in Cannes Lions 2024 for “Find Your Summer”, for Magnum, or the gold in the category of best international campaign in the 2024 Effective Awards for “Stick to the Original”, also for Magnum.

Lola Mullenlowe It has been the advertising company with the best performance in this edition of the Festival and is among the agencies that currently stand out for its advertising proposals.
In addition, Magnum is also, together with KFC, Cupra and Samsung, among the advertisers who currently lead Spanish creativity.

“The first safety car in the water”, of 14 agency for Cupra

Within the framework of its sponsorship of the 37th edition of the Vela competition America’s CupCupra created a floating exclusive version of its Terrara model. Designed by 14 agency, and by the engineers of Brava Boats, the action turned the brand’s car in part protagonist of the tournament and a striking communication asset.
The vehicle guided the ships towards the regattas and served as a space for interviews and content creation. Cupra took advantage of sponsorship to reinforce his personality as an innovative, disruptive and away from the conventional brand.

“The first Safety Car in the water” has been recognized by the jury of the festival with four metals, among which this gold stands out in media.
It should be noted that this, and other campaigns, have positioned Cupra, together with KFC, Magnum and Samsung, as one of the advertising companies that are leading Spanish creativity.

“Meet Marina Prieto”, by David Madrid for JCDecaux Spain

Generate conversation and change the perception of the outside environment. This is what he got JCDECAUX with the “Meet Marina Prieto” campaign, designed by David Madrid. The exclusivist used the Metro advertising spaces in Madridwhich has managed for years, to show different publications of the Instagram profile of a centennial Galician woman.

The action caused the followers of Marina Prieto in the social network to multiply in a matter of days, which served JCDecaux to support his speech about the impact and scope of external advertising and the value he brings in the marks media plans.

“Meet Marina Prieto” has been recognized in this edition of the Festival with three metals, among which this gold stands out in media. This extends its awards trajectory, which includes the Grand Prix Obtained in the Creative B2B category in Cannes Lions 2024.

“Centennial congratulation”, by Havas Media for Telefónica

Telefónica celebrated its centenary for 2024 with dozens of marketing, communication and advertising actions. Among them, the company’s media agency, Havas Media, wanted to commemorate the date with a congratulation carried out along with six of its main clients.

For this, a piece was created that showed an interruption as a “hacking” in the last 10 seconds of the spots of Iberia, Hyundai, La Caixa, Direct Line, El Pozo and Alain Afflelou. It was executed in the Prime Time strip of Atresmedia (Antena 3), Publiespaña (Telecinco) and Pulsa (DKISS, Dmax and Paramount Network).