The doll Connie and the dinosaur Trevor take on the role of two gangsters to make known that the catalog of the British store Argos includes much more than toys. The two characters once again star in the company’s Christmas advertisement, which is committed to a fun combination of humor and suspense.

With the help of the creative agency T&P, Argos proposes a story in which Tom, played by actor Simon Bird (‘The Inbetweeners’ and ‘Friday Night Dinner’), is intercepted by Connie and Trevor after expressing that “Argos is only for toys.” They both take him, practically under threats and with the intention of teaching him “a lesson”, to an industrial warehouse where they show him all the products that can be found in the store.

The campaign is aligned with the retailer’s brand platform, “There’s more to Argos”, launched in 2023 with the aim of working on brand perception and showing customers the diverse range of premium products that the company offers.
With the Christmas advertisement, the chain appeals to all types of audiences and positions itself as a suitable place to find holiday gifts.

“People know and love us for our toys, but we are much more than that. We want to show you all the incredibly attractive Christmas gifts we have for adults“; commented Laura Boothby, Director of Brand Communication at Argos, as reported by Little Black Book. She assures that this year’s campaign provides a twist to differentiate the brand in advertising breaks, but maintains the personality and tradition that has always characterized the company.