“How good it feels to burn here“, they say from Fire Walk with Me.
The flames illuminate and heat the Spanish capital because the creative agency, founded in Barcelona in 2012, opens office in Madrid. After the success, presence and growth achieved in recent years, the company thus consolidates its strategic creativity proposal in the city, where its highest volume of business is located, and thus continues to spread its disruptive vision of brand communication.
“Arriving in Madrid is a milestone for us, but also a logical and coherent move because a large part of our clients are here.“, explains Bruno Basanta, CEO and Co-founder of Fuego Camina Conmigo, in statements to reason.Why. “We do it at an ideal time, when we have already carved out a niche for ourselves in the market and have the legitimacy. We come with the aspiration of continuing to grow and contribute“.
The fire spreads
It seems that this contribution to the industry has already begun with the way of communicating the start of its operations in the capital. And, as we understand it from reason.Whythe event is of informative interest, not only because it is an agency that has gained relevance at a national level, but because the way in which it is conveying its expansion message is innovative and can be inspiring.
Fuego Camina Conmigo has worked for Jumpers, Vicio, ING or Volkswagen
The agency assures that it is characterized by having been proposing a different way of doing things and breaking the conventions of traditional advertising. They consider their work for brands such as Jumpers, Vicio, ING, Volkswagen or MásOrange – and the awards they have won – as an example of this. They also highlight their special attention and detail to craftsmanship and aesthetic proposal, not only of what they design and produce for their clients, but for their own brand.
In this sense, Fuego Camina Conmigo has understood its arrival in Madrid as a extension of your creative proposal and that is why they have made fire and its spread the basis of the creative concept. The communication strategy designed for its expansion includes, among other things, a campaign and a private event to officially present the new offices.
The campaign has had a teaser phase in which the agency has shared a brief preview of the video announcing its arrival in the capital. In the piece you can see Bruno Basanta, CEO of Fuego Camina Conmigo, dressing in protective clothing that he then sets on fire and is put out with fire extinguishers.
Just a few days after this teaser, the agency has unveiled the complete piece, whose creative concept has been worked on by the internal team and has been carried out together with the producer August, with director Laura Sisteró. The video shows Basanta on fire walking through the streets of Madrid, the Paseo de Recoletos specifically, to communicate the arrival of Fuego Camina Conmigo to the capital. Luis Conde, Founding Partner and Head of Strategy at Fuego Camina Conmigo, also appears.
As they explain to us, the piece is a reflection of the values of Fuego Camina Conmigo, its purpose to demonstrate by doing and his ambition to delve deeper into the city beyond the creation of new business. “We always tell brands that we have to build powerful messages, and we couldn’t help but do the same with ourselves.”, points out Luis Conde. “We wanted to do something notable and relevant so that everyone knows that we are here, with our essence and vision of the new paradigm.”.
The arrival to Madrid of the agency, which won four awards in the last edition of the Eficacia Awards, responds to various objectives fundamental for the company: access to new talent; learn and connect with new ways of doing and working; be closer to the advertising sector, the bulk of which is located in the capital; and discover new business and collaboration opportunities.
“We have a track record of more than ten years and now is a good time to accelerate our vision and our way of understanding advertising.“, Conde explains to us. “We have the experience and recognition of the sector, that is why we believe that we will be well received. We come to contribute, to imbue ourselves with advertising culture and to make the sector better together.”.
The agency has also shared with reason.Why images of the filming process, as well as the tests carried out for the scene; and they tell us that they will soon publish a making of video of their campaign for the spread to Madrid.
Furthermore, they tell us that the creative approach will be reflected in the invitation that they will send to clients, collaborators, professionals in the sector and friends to get to know their new office. They tell us that the concept of the call also revolves around fire and will materialize in a kit to create an “explosive cocktail.”
The Fuego Camina Conmigo office in Madrid
The Fuego Camina Conmigo office in Madrid It is located at 34 O’Donnell Street, in the Salamanca neighborhood and is already being used as a base of operations by the Barcelona team for meetings and specific projects. It has been designed by the Madrid designer Lucas Muñoz and they tell us that they have sought to create a holistic, versatile and sophisticated space that invites calm and collaboration, following a similar line to the Barcelona office.
A view of the Fuego Camina Conmigo office in Madrid
From Fuego Camina Conmigo they hope that the office supports their comprehensive work model, contributes to development of creativity and talent and represents a meeting point for new and existing clients, partners and collaborators. “For us culture is very important. The arrival in Madrid does not mean that there will be two agencies, one here and one in Barcelona. Our philosophy will not change”Bruno Basanta explains to us.
Those responsible for the agency tell us that the next steps in their roadmap are consolidate your presence in Madrid and access new talent to enrich its market approach. They assure that this will allow them to be closer to their clients, but also explore new projects that give them the opportunity to add value and realize their vision of building brands in a different way.
“We are an agency from Barcelona, but with a lot of ties to Madrid. We like this city because it is dynamic, because of its way of thinking, because there are clients with whom we share a mentality.“, assures Luis Conde in statements to reason.Why. “We come with open arms, with enthusiasm and with a great desire to learn. And also with a lot of respect”.