Dogs motivate us every day to put the belt and go to move. This is stressed ASICS And it is the insight that has earned the brand to sign Felix, a Samoyedo, as an ambassador to inspire the world to move. Instead of choosing an athlete or celebrity to inspire people to practice physical exercise, the Japanese multinational has chosen to put A dog at the forefront of his new advertising campaign.
79% say they feel less stressed and 83% happier after exercising with their dog
According to the “State of Mind”, a recent investigation cited by ASICS to shape this launch, Dogs are the maximum motivators of the movement and positively impact people’s mental well -being. 65% of dog owners claim that their pet is the main source of motivation to stay active, even surpassing the family or personal coaches. In addition, 79% say they feel less stressed and 83% happier after exercising with their dog.
Under the title of “Mind’s Best Friend” (The best friend of the mind), the Golin London and Asics agency have wanted to recognize the role of dogs and pay tribute to the work they perform when motivating us to move for our mental well -being. That is why they have signed Félix el Samoyed As the new ambassador of the company, which will also act as a “spokesman” of the brand to celebrate its passion for walks and careers.
Alex Wood, creative director at Golin London, explained that, while others Sports brands They celebrate the best known elite athletes and suggest that exercise “It must be something serious, we wanted to tell an unexpected story about movement, focusing on sensations, fun and everyday. We loved the idea that dogs are the most unknown exercise influencers in the world.”
Dogs are the most unknown exercise influencers in the world
As part of the campaign, Asics is encouraging people to publicize their dogs through hashtag #MindsBestfriend. Users must share their history and tell how their dog motivates them to move. With each publication made before July 12, funds will be raised for beneficial mental health organizations.
In addition, selected dogs will become “Dogfluencers” from Asics and can receive an official “Mind’s Best Friend Ambassador” kit with accessories and Asics items, such as sports brand shoes.
More info.: Mind’s Best Friend
