Iker Casillas ha presented 1k Sports Groupan independent agency with headquarters in Spain and Los Angeles that will centralize all its business and personal projects in the sports field. The launch would mark a new path to the consolidation of his career outside the pitch, in which he accumulates experience in talent management and the sports marketing.
Already in 2021 he launched Sportboosta start-up accelerator in the world of sport with the aim of turning them into leading companies in their sector through a specialized program with advice resources, business development, institutional relations and access to financing.
Will represent talents, social impact projects and collaborations with large brands
With 1k Sports Group, Casillas would seek to combine its strategic vision and its deep knowledge of sport “To lead a comprehensive platform that covers representation of talents, social impact projects and collaborations with large brands”as detailed in a press release.
The agency will manage both the career of young promises and the sport legends, including consolidated figures and Fernando Morientesand in the United States to the professional footballer JOZY ALTEDORE. And, in parallel, he will continue to support entrepreneurs through his Start-Up Sportboost accelerator.
“1k Sports Group represents a natural evolution in my trajectory”Casillas, founder of the agency, points out. “Sport has taught me the value of teamwork and pursue ambitious goals, and this agency is the reflection of that philosophy. We want to be a global reference that combines talent, innovation and a human approach in every step that we give.”
The representation division will combine closeness and professionalism, with the objective of Accompany athletes throughout their career. In addition, the agency will manage initiatives such as the Iker Casillas Academy, a project dedicated to the integral training of porters and coaches, and the Iker Casillas Foundation, which works on projects with social impact linked to sports.
From your office in Los Angeles 1K Sports Group you will seek to take advantage of the marketing opportunities that occur with the 2026 World Cup and the 2028 Olympic Games In the United States, with the support of Bob Nouri, founder and president of BN Dealerships Management, as an investor in its expansion in the US market.
Luis Gómez, CEO of 1k Sports Group, highlights in the press release the unique character of this project: “I join a project with constant concerns of improvement, without losing sight of its global identity, which differentiates us in the market and allows us to be next to our players, clients or institutions internationally.”
“We have created an agency that connects talents and opportunities in a global scenario, with the flexibility and innovation necessary to face today’s challenges and the future”Casillas concludes.
