Between parents and children, between brothers or between lovers. He christmas advertisement H&M It is a song to love in its multiple and diverse expressions and an invitation to recognize and celebrate it in the face of the upcoming festivities.

The spot also represents the presentation of the fashion brand’s Christmas collection, the Holiday 2024 Collectionavailable from November 7. It is a set of garments that H&M describes as having a timeless style and an eternal connection; as universal as the concept of love to which the protagonists of the piece allude.

The advertisement was made by director Albert Moya and features, among others, the models Mona Tougaard and Gemma Ward or the singers Kim Gordon and 070 Shake. All the celebrities move moments of tendernessreflected across generations, families and origins, and offer intimate and unreserved portraits.

The protagonists wear the new H&M clothes in the advertisement. The collection is inspired by lmodernity and elegance from the 60s and 70s, with an elegant, minimalist and monochromatic style. This also translates to the piece, which takes place mostly in black and white and in austere spaces or sets to give prominence to the people and the clothes.

H&M’s Christmas campaign consists of one long piece, the director’s cut; and two short pieces of 15 seconds each.