Vodafone’s youth brand, Voxi Mobile, has launched a campaign to present its “Phoney Cases”, a range of phone cases which are ingeniously designed to give the user a “break” from the overwhelming amount of family obligations that come with the holiday season. The campaign is the latest installment of “The Fun Never Ends” brand platform, launched last year.

Created by the AMV BBDO agency, “Phoney Cases” has been based on social listeningwith Christmas for young adults being a time of desperation to escape family activities when they return home for the festive period.

Voxi Mobile’s answer is to provide its customers with a way to stay connected and take advantage of its Unlimited Social Media plans, with unlimited access to social networks. Because who would call a person who is cradling a baby to a kitchen task? The “Baby” casing It allows you to navigate covertly.

The case has been launched as a limited edition through a campaign on the Meta platforms and on TikTok. Through a contest, Voxi Mobile customers have had the opportunity to win a “Baby” before December 19.

Jordan Stone, Brand Director at Voxi, said: “We understand how important it is to stay connected with friends, especially during the holidays. With “Phoney Cases” and unlimited social media, the fun never ends, even when those less exciting holiday family obligations arrive.”

AMV BBDO Creative Directors, Michael Hughes and Dalatando Almeida, explained that this brand is focused on ensuring that the fun never ends, “And what better way to do it than with a life-size baby case as a decoy to use your phone in plain sight without being detected. There’s always a baby at Christmas and no one wants to wake him up.”