1,217 advertising contracts related to fossil fuels maintained with 709 advertising and public relations agencies between 2024 and 2025. That is the content of the F-LIST 2025, a report made by the Clean Creative Creative Creative Creative Collective and that exposes the advertising companies that work with fossil fuel companies, as a way to try to promote a greater commitment of the sector with the environment.

The list includes the established contracts between agencies and fossil fuel companies assets at some time during 2024 and 2025. As explained from Clean Creatives, the investigation is based on public records, such as pressure groups databases, government files, LinkedIn ads, prizes databases or publications in social networks. They warn that there are other contracts in an agency that have not been shared externally.

When preparing the report, the collective considers fossil fuel company to anyone whose income comes from fossil fuels in more than 50%. This includes from large oil companies to gasoline distributors, refineries or gas and oil services.

Advertising companies linked to fossil fuels

Globally, the list is headed by Omnicom, which exceeds WPP for the first time when considered on this occasion after the acquisition of Interpublic Group (IPG). Thus, it has 120 contracts with fossil fuel companies, which represents almost 10% of the complete list.
Group agencies, such as DDB, McCann, FCB or BBDO, appear in the report for works carried out for companies such as Exxon Mobil, Repsol, Total Energy, Chevron or Petrobras.

For its part, WPP occupies the second position in the ranking, with 82 contracts, that is, 6.7% of the total list. It is part of production agencies and companies such as VML, Ogilvy, Burson, WPP Media or Hogarth, who have done jobs for customers such as Shell, BP, Saudi Aramco or Moeve.

Publicis closes the Holdings podium, with 34 contracts with fossil fuel companies, which represent almost 3% of the list. Among its agencies and production companies you can find Saatchi & Saatchi, Spark Foundry, Zenith or Prodigious.

Beyond the holdings, it should be noted that the bulk of contracts with fossil fuel companies are held by independent agencies, with a total of 924 contracts, that is, 76% of the list.

With regard to Spain, our country appears on the list through 23 agencies: 9 of them independent and 14 belonging to Holdings. WPP heads the ranking, with 5 agencies.
DDB, CARAT, VML The Cocktail, Burson or Saffron are also part of the list, for work for Repsol, Moeve -In Cepsa- or Naturgy.

You can access the complete list here.

The fossil fuel -dependent advertising business

As a novelty this year, the Clean Creative report includes the Fossil Fuel Incom Risk Exposure (FFIRE) index, which measures the financial dependence of large agencies towards contracts for fossil fuels, depending on its percentage of annual income from large oil companies.

To calculate the index, global spending on advertising and public relations of 29 important fossil fuel companies worldwide is considered and it is estimated what percentage the agencies of each client receive, with specific income calculations for media contracts, public and creative relations according to the type of agency. These fossil fuel income is compared to public income declared by the holding.

Edelman leads this section with an estimated 5.64% of its income from fossil fuel contracts. As they point out from Clean Creatives, this is due to their relationship with Shell, as well as their link with companies such as Chevron.
The group also highlights a conflict of interest for the company, since Edelman has been selected to manage the communication of the UN COP30 on the climate, which will be held in Brazil in November.

Along with the publication of the list, Clean Creatives re -encourages the agents of the sector to sign their manifesto and reject work related to fossil fuels. Currently, more than 1,500 agencies and 3,700 creatives from around the world have signed the commitment.