Mercothe corporate reputation business monitor has presented the results and conclusions of the 25th edition of its annual ranking of companies and leaders with better reputation in Spain. The list is composed of 200 organizations and the 100 managers and directives that have a better perception between consumers, experts, communication professionals and analysts, among other areas.
On this occasion, the analysis has taken into consideration 62,410 surveys, 6 evaluations and 25 sources of informationan exhaustive process that has been carried out by the Institute Analysis and Research and Revised by KPMG.
At the end of the news you can find a breakdown of the study methodology.
Better reputation companies in Spain 2025
For the second consecutive year, the general ranking is made up of the 200 companies
with better reputation in Spain. As explained by Merco, the scores
Obtained, they move to a scale between 1,000 points (for the company that occupies the 200) and the 10,000 points (for the company with the best score).
As can be seen, there are hardly any changes in the first four positions of the list that, in order, continue to be occupied by Inditex (10,000 points), Mercadona (9,116 points), Eleven Social Group (8,819 points) and Repsol (7,978 points).
However, the rest of the table does have changes. Coca-cola falls to the sixth position from the fifth, while Santander Bank He does it to the ninth from the eighth; and Mapfre It descends to the tenth position from the sixth.
Among the increases, Iberdrola is observed (from ninth place to the fifth), the BBVA (from the eleventh position to the seventh) and that of CaixaBank (From the thirteenth place to the eighth).
With regard to the list of the list, from brand highlight the entrance of: LEGO, Grupo Ford, Volvo Cars, Bimba and Lola, Porcelanosa, Oracle, Pikolin, Revolut, Digimobil, Dcoop, Bonarea, Almirall, Casa Ametller, Volotea, NTT Data, Boehringer Ingelheim, Cantabria Labs, ABBVIE, ABBVIE, ABBVIE, ABBVIE, ABBVIE. Diageo, Saica, BNP Paribas, Persan, Cigna, Finse and Werfen.
In addition, on the occasion of the celebration of its 25th anniversary, Merco wanted to recognize the companies that over the years have stood out for their reputation. Thus has elaborated a Historic Top 10 through the sum of points in the ranking of each year. It consists of:
- Inditex
- Telefónica
- Repsol
- The English Court
- Santander Bank
- BBVA
- Mercadona
- CaixaBank
- Iberdrola
- Mapfre
On the other hand, he has also recognized in a special way to Eleven Social Group For leading the ranking of responsibility during this time and being, as expresses in a statement, “A constant example of social commitment, inclusion and business ethics”
Business leaders with greater reputation in Spain
On this occasion, the ranking is made up of 100 managers and directives. As explained from Merco, the scores obtained are moved to a scale that goes from 3,000 points (for the leader who occupies the 100th place) to 10,000 (for the leader with the best score).
As with the list of companies, in this table there are no changes in the first four positions. In this way, Juan Roig (Mercadona) revalidates the first position for seventh consecutive year, followed by Ana Botín (Santander Bank), Amancio Ortega (Inditex) and Marta Ortega (Inditex).
Among the changes, the upload is observed in the list of Ignacio Sánchez Galán (Iberdrola), from eighth to fifth place; that of Josu Jon Imaz (Repsol), from tenth to the seventh place; and that of Isidre Fainé (La Caixa Foundation), from twelve to ninth place; and that of Pablo Isla (Nestlé), from the thirteenth to the tenth place.
As for the descents, María José Dolores Dancausa (Bankinter) falls into the seventh list to eighth position; while Florentino Pérez (ACS Group), remains in sixth position.
From Merco, the entrance to the top 100 of leaders of César González (Banco Sabadell), Patricia Ayuela (direct line), Marc Murtra (Telefónica), Marc Puig (Puig Group), Borja Sánchez (Decathlon), Manuel Terroba (BMW) and Fina Ladados (AMGEN) stand out.
They also point out that there are 29 women on the list.
MERCO METHODOLOGY 2025
For the elaboration of the rankings, MERCO has had the evaluation of managers (with a weight of 25%in the ranking), of experts (34%), benchmarking and evaluation of objective indicators (15%), the results of other monitors -Merco Digital, Merco Sociedad, Merco Talent- (26%)
Thus, this year’s rankings have had the participation of 1,372 directors of large companies and 647 experts, composed of 85 financial analysts, 59 economic information journalists, 78 professors of the company area, 98 NGOs and social entities, 74 unions, 60 consumer associations, 102 members of government, and 91 Social Media Managers.
With regard to the other monitors, the perceptions of 7,000 citizens (Merco Sociedad), 53,308 workers (talent maraco) and more than 693,000 online mentions evaluated (Digital Merco) have been collected.
More info.: Merco Ranking 2025
