Innovation, especially in flavors and ingredients, is the main lever for brands in the QSR (Quick Service Restaurant) category to maintain their relevance and consideration among consumers. So is the exploration of new moments of consumption. And Telepizza has focused on both points with its latest two innovations.
Nightly telepizza
The pizzeria chain will open a nighttime restaurant in the Pandora Sevilla room, an emblematic concert and party space in the Andalusian capital. The collaboration will result in the integration of an exclusive Telepizza corner within the facilities and, therefore, the company’s first restaurant to operate at night and allow you to enjoy the brand’s pizzas without having to leave the dance floor.
The initiative represents, as Pandora points out in a statement, a commitment to innovation and enjoyment. The corner, as they explain, is located on the terrace of the establishment and is fully equipped with its own oven and preparation area, guaranteeing the authenticity and quality that characterize the brand.
Attendees will be able to enjoy different products, including the most popular pizza varieties, such as barbecue, extra cheese carbonara, four cheeses or ham and cheese. They will be offered in family, medium or portion formats, so that they can be shared among friends during a concert or individually between sessions.
The service will be available from Friday to Sunday and on the eve of holidays, at night and until the room closes. In addition, Pandora, managed by Roller Group, hopes to soon implement Telepizza’s nightly delivery system, bringing the brand’s product to users during those same hours.
“Sala Pandora reaffirms its leadership as a meeting point for music lovers in Seville, combining gastronomy and fun in the same space thanks to Telepizza, one of the most emblematic and important restaurant chains in Spain”; they point out from space in a statement.
In this video in which Pandora shows its new environments, you can see the Telepizza corner.
Telepizza bets on Dubai chocolate
On the other hand, Telepizza has joined the Dubai chocolate trend, which is characterized by chocolate filled with pistachio cream and kafaiti, a crunchy pasta made from threads of filo dough. The company has presented a new pizza, called ChocoDubai, with which it aims to reinvent the moment of dessert.
It is made with chocolate sauce, pistachio sauce, kataifi and crispy dough.
From Telepizza they point out that the new addition to the menu reinforces their commitment to continue surprising consumers with new flavors and textures. It is available in restaurants from November 4 at a price of 6.95 euros.
It joins other dessert options offered by Telepizza, including the Gocholate Cookie or Sweet Pizzolinos, both with KitKat chocolate.
Both new developments expand the list of innovations promoted by Telepizza and are aimed at satisfying new consumer habits and gaining cultural relevance. Along these lines, the company joined the Halloween celebration with La Tenebrosa, a limited edition pizza that stands out for its striking black dough and extra barbecue sauce, cheese and pepperoni.
In addition, last October Telepizza presented two new Maestras pizzas, one with blood sausage from Burgos and another with chorizo from Pamplona, two ingredients closely linked to Spanish gastronomic culture.
