CROCS It has been betting on customization for some time, from its particular footwear to the accessories for it, the ornaments called Jibbitz. Now goes a step further by having established an association with Queblo, fashion design platform based on artificial intelligence, and thus allow consumers to create their own ornaments.
Crocsw’s bet by Personalization It has allowed the brand, according to Fast Company, increase its income by 4% compared to the previous year. And now, thanks to technology, the signature of the firm with consumers can reach a new level.
The tool allows users load an image and enter a prompt To create the design they want for ornament. They can also choose between different artistic styles to customize their jibbitz. Once designed, users can proceed to the Crocs website to buy their personalized ornaments.
In addition, these jibbitz will be tokenized to attribute intellectual property To the user. This, in turn, allows designers and creators to protect their creations and obtain profits by selling their own Jibbitz designs.
The initiative seeks to take advantage of consumers’ growing tendency towards customization and demand for Interactive and immersive experiences of brands.
However, the ornaments allowed to create OBlo differ from the wide range of Chams that directly markets Crocs. In this sense, those who can create consumers are limited to circles, as if they were buttons, which can be given the desired image.
“We have Jibbitz for all, from teachers to gamers and health workers, and now we are giving our fans the option to design unique amulets using the artificial intelligence technology of OLB, taking customization to the next level”, Commented Anne Mehlman, brand president, to the aforementioned medium.
“The Jibbitz have always been a fun way for everyone to express their personality“, said, meanwhile, Michael Scarpellini, director of Associations at Space Runners, a company that operates Obra.”We are giving them the freedom to bring customization to the next level, letting their creativity shine in each pair of crocs“
The initiative strengthens Crocs’s commitment to Jibbitz, how and as the firm pointed out in its latest financial results, it is a strategic priority For the company in this 2025.
