Carl Aabyso far he exercised as CEO of IKEA In Norway, CEO of the company in Spain has been appointed. It thus replaces Nurettin Care, who left the company at the beginning of April and held the position since September 2021.
Fatima García de Viedma, Chief Financial Officer of the company, has held the position of CEO interim in the last weeks.

In addition to CEO’s position, Aaby has also been appointed Country retail & cso manager In our country. The official assumption of the position will be effective as of June 16, as the company has shared in a statement.
IKEA points out that his appointment is a reflection of his commitment to talent and internal promotion and mobility between countries.

Carl Aaby has shared the illusion before the new stage. “I am excited about this new opportunity and eager to join the great team of Ikea Spain and its dynamic and avant -garde organization. Together we will continue to drive the fantastic growth and customer -centered mentality and people“He commented in the statement.

For its part, the company has highlighted from the new CEO its vision focused on the customer needs and in the maximization of channels to respond to them. He also points out his experience in omnichannel and his commitment to make the company accessible to the consumer.
His mission, says Ikea, will be reinforce omnichannel and the leadership of the company in the Spanish market.

An international trajectory in Ikea

Carl Aaby has training in Economics from the University of Lund and has developed the bulk of his professional experience within Ikea. After starting his career as a commercial in the insurance firm Trygg-Hansa He joined IKEA in Japan In 2007, where he became responsible for national sales for cooking, dining room and bathrooms.

In 2012 he moved to Netherlands and occupied the positions of Deputy Sales Director and, Deputy Director of the IKEA Harleem store. Seven years later he assumed the position of commercial director in Ikea Austria and in August 2021 was appointed CEO and director of sustainability at Ikea Norway.

Carl Aaby has reflected on his stage in Norway and highlighted the process of transformation and expansion. He ensures that in this market the company has gained market share focusing on the needs and dreams of customers, has developed new capabilities to be more accessible and convenient. He also points out that he has doubled the physical contact points, created new collection modalities and worked to reduce the environmental footprint, among other things.