Leaving the job to eat helps to disconnect and allows teambuilding. Are some of the advantages that Vips is highlighting in the advertising campaign that is carrying out in LinkedIn to publicize, on the one hand, that the company is already present in the professional social network and, on the other, to encourage companies to trust their proposal to Menu of the day for companies.
Communication adapts to the target but maintains the characteristic tone of Vips
VIPS Spain created its official LinkedIn profile just a month ago, a movement that could be considered late in the company’s communication strategy. However, the restaurant chain has turned the situation into a Marketing opportunity To highlight your products and services adjusting to the target of the platform and also working in this context, a differential personality.
For this, he has created an audiovisual piece that, with a casual tone, collect LinkedIn’s idiosyncrasy, The language and communication codes used by professionals to invite companies to discover their menu of the day. In the video he assures that his proposal is a solution to the problem of productivity decrease that is usually experienced after food.
“We have that expertise to give a tip to all bosses to increase productivity: that their employees go out to eat the Vips Day menu”, Comments the phrase of the piece, which directly appeals to the CEOs.”Let them leave the job allows them to disconnect and be 100% focus during the afternoon. Apart from that it is the best way to do teambuilding”
The campaign is also an advertising proposal. As the video expresses, Vips asks to announce its menu of the day in companies in exchange for a menu of the day for employees. “It’s a win win win for everyone”Says the brand, which frames communication in its platform “Vips is not normal.”
In the announcement he now promotes on LinkedIn, Vips encourages interested parties to contact Javier Morante, Trade Marketing Manager of Vips in Alsea.
As explained by Borja Cameron, director of Digital Marketing and Communication at Alsea Iberia, to Reason.WHYthe initiative responds to a strategy of Leads capture in the face of establishing Commercial agreements with companies Spanish. Referring to the explanation of the video, in exchange for internal communication in companies, Vips undertakes to establish an ad hoc price for each workforce in the restaurant closest to the workplace.
The manager says that some large companies have already contacted VIPs interested in promotion.
Vips offers Monday to Friday menu from 12:30 a.m. in its restaurants. It consists of a first dish, a second, dessert or coffee, and drink; To choose between dishes such as Tennessee salad with chicken and sauce, chickpea stew, bilbao lubina, or boloñesa lasagna.
