Crocs for dogs: fans inspire the footwear brand’s new product

Jane Anderson
Jane Anderson
Tres perros vistiendo zapatos Crocs

The shoe brand Crocs has partnered with the dog product company Bark to innovate in product and launch some special shoes for pets. He claims to have been inspired by the special bond between people and dogs to design the so-called Pet Crocsencouraging consumers around the world to share their enthusiasm for the brand with their pets.

As stated in a statement, Pet Crocs are comfortable and breathable rubber boots designed for stylish walks all year round. They will be available together with the Classic Lined Clogs matching for humans, which will allow dogs and their owners to coordinate clothing.

In this way, both the Crocs for people and for humans will have a marbled pattern in two versions of green and pink. Both they shine in the dark, according to the brand as a symbol of a love that illuminates the world; and can be personalized and decorated with exclusive pins about different dog breeds.

As stated by Fast Company, Pet Crocs have been designed in three different sizes and flexible – small, medium and large – to adapt to most dog legs. They also have an adjustable strap to ensure a more comfortable fit and a grippy sole that provides greater traction.

According to the company, the Pet Crocs and their matching Classic Lined clogs will be available worldwide through the brand’s online store and in selected stores starting next October 23, for a limited time. The set of four Crocs for dogs will be priced at $49.99, while the matching shoes for people will sell for $59.99.

The trend of Crocs for dogs

Crocs assures that the product is inspired by the brand’s fans, who have requested the development on multiple occasions. The truth is that social networks witness the interest of owners in having their dogs wear the brand’s shoes; some have tried to dress their animals in baby Crocs.

@adriaandoatmeal I took a 48 hour trip to key west and I feel much better 🤩 #ifeelbonita #dogcrocs #pawsome ♬ HEYYY WAIT A SECOND – ‼️

What’s more, the pet clothing brand Wagwear has become popular thanks to the design of dog shoes inspired by the popular Crocs, and which is complemented by its own version of pins. Its version, called WagWellies, It adapts and adjusts to the shape of the paw, preventing the boots from coming off.

@wagwear Does it get any better than a dachshund in boots?🥹💚🩵 #wagwear #dogshoes #puppiesoftiktok #dachshund #dogtrend @PintsizedPuppy ♬ original sound – wagwear

Crocs’ foray into the field of dog products is another example of the search for brand diversification and of his will to connect with fans through popular culture. To this end, in recent years it has also partnered with different brands, such as McDonald’s or Pringles, to promote cobrandings and launch limited editions of footwear.

The company’s goal is to capitalize on its own fandom and strengthen the relationship with its community. What’s more, the launch of Pet Crocs is part of what has been called “Croctober”, since on the 23rd of this month we celebrate Croc Day annually and worldwide. On this occasion he has accompanied the celebrations, also taking advantage of Halloween, to launch a costume, the Crocs Costumewhich is a person-sized outfit of a classic shoe from the brand.

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“We are proud to connect with our fans and celebrate their limitless creativity, which makes our brand truly unique.“said Anne Mehlman, Brand President of Crocs. “This Croctober embodies the innovative spirit of Crocs and pays tribute to our diverse fan base by demonstrating how our collective imagination can turn the ordinary into something extraordinary.“.