Surrounded by people and on a crowded train, but disconnecting from reality thanks to an audiobook. This is how the protagonist of the new advertisement is Audiblewith which Amazon’s digital audio platform highlights the immersive power of its catalog and encourages you to discover its proposal focused on well-being.

“Zen commute” It has been designed by the creative agency Fold7 and is part of “There’s more to imagine when you listen” (There’s More to Imagine When You Listen), the global marketing campaign that the company launched in June of last year. With it Audible highlights its proposal of audio storytelling and the possibilities it offers to discover numerous and rich narrative universes.

With this iteration of the campaign the platform affects the immersive capacity of its stories and the way in which these can help awaken the imagination and disconnect, while inviting users to discover its new category focused on well-being. Thus, the spot shows with humor how a young woman is able to imagine a world of peace and tranquility that is combined with the daily hustle and bustle, which reflects Audible integration and convenience in the daily lives of its users.

The campaign conveys the message that listening to Audible immerses you in extraordinary worlds, even changing your mood, perceptions and points of view, while participating in your daily routine. Along with “Zen Commute,” this iteration of the campaign features other social media pills that touch on the idea of ​​imagination and disconnection.

The new ad follows the same structure and style as the first deliverywhich presented a science fiction world that was combined with a task as everyday as vacuuming. “There’s more to imagine when you listen” is running in Australia, Brazil, Canada, France, Germany, Italy, India, Spain, the United Kingdom and the United States.

“Audio storytelling continues to grow and audiences are increasingly engaging with Audible in ways that fit and enrich their everyday lives.“; commented at the time of the campaign launch Susan Jurevics, Brand and International Director of Audible, in a statement. “What’s clear through consumer insights and conversations with our listeners is that listening to Audible gives people a way to imagine more and brings flavor, texture and color to the everyday rhythm of their lives.”.