Boris Izaguirre as “the lover” and Paz Padilla as “lost tijuanatic.”
This is how it presents Grefusa Your new digital campaign “Intense taste”, which is presented as a digital soap opera starring both celebrities and with which the Snacks brand aims to honor the lovers of their emblematic Tijuana flavor.
By the hand of the creative agency UP Exit This production has launched, which consists of a total of five deliveries, of less than two minutes each. In a statement, Grefusa describes “intense taste” as “una telenovela, based on the real messages of the Tijuanaticas, which will make you laugh, cry, get excited and get angry as if they were robbed of the last Pegote Tijuana”
As Boris Izaguirre explains, which is presented as “screenwriter, playwright and expert in great emotions”, The miniseries is a tribute of the brand to consumers, to those who”They live, feel and love with great intensity the Tijuana flavor”
“Intensity taste” is inspired, narrative and visually, in the Classic Latin American soap operas of the 90s to tell a story of love, jealousy, and passion for Grefusa’s product, but with large doses of humor and irony. It is a narrative of exaggerations and excesses with which the brand makes a parallel between the intensity of the television format, that of its Tijuana flavor and that of the consumers towards their pipes and snacks.
Each chapter, as seen in each delivery, is based on comments that Grefusa users and fans have left in social networks. Around them history has been developed, with constant allusions and presence of the product, and also references to television culture.
“Intensity taste” premiered on July 15 and, so far, has already revealed four of its six episodes. They have titles like “Tijuana is forever”, “Without dust there is no love” or “damn obsession.” The pieces have production of Jakiens Video Design.
Grefusa understands the campaign as a new sample of its Innovation in communication and the commitment to new formats, as well as evidence of its integration into the popular culture, which emphasizes with the link to two major media faces.
“Boris Izaguirre and Paz Padilla fit perfectly not only with the spirit of this campaign, but also with the values of Grefusa: closeness, enjoyment and authenticity”Said Alicia Lucas, Brand Manager of Grefusa, in a statement.
In addition to a tribute to consumers, the soap opera created by Grefusa supposes the Promotion of its Tijuana Sabor Product Linethat since the launch almost 25 years ago from the Tijuana pipes, it has expanded with numerous innovations. The last one has been the launch of Tijuana Mix, a combination of Four snacks with the popular flavor.
“Tijuana reached the market in 2001 to offer a different experience that is much more than a taste, it is an attitude“; Alicia Lucas commented in June.”The pipes ceased to be boring to become an inseparable of funny moments and special plans thanks to the raw materials we use, the exclusive manufacturing process with aroma, and the balance of the tijuana salsa pegots that fall in love with our consumers, whom we call tijuanatic”
