Cupra He is taking some steps to redefine the client experience and, with this goal, he has presented in Spain a Virtual reality application that allows consumers to explore and configure brand models before buying them. It is a technology that already launched last year in the United Kingdom to boost the sales of its new electric vehicles, and now arrives in our country with the same goal.
As explained by the brand in a statement, it has developed the application in the goal Quest 3 ecosystem. This technology will be available in all the Garage coupra that make up the Cupra dealers network in Spain, through 400 virtual reality glasses available for customers who request them. And it will make it possible to obtain a three -dimensional view of the Tavascan and Terramar modelsto customize them both inside and out.
The application allows, among other things, to preview the body color, choose the tires and even interact with the car sitting inside. “All this, while both the outside environment and all the details of the vehicle,” the company details in a statement.
“In Cupra, we always seek to provoke emotions and create new experiences for our tribe, continuously challenging the status quo”, Explains Patrick Sievers, Global Marketing Director of Cupra.”That is why we are exploring the potential of mixed and virtual reality, creating new experiences that redefine how our clients configure cars and discover the world of cupra in an immersive way“
Transforming entertainment on board
As part of the application of the application, Cupra carried out a four -month pilot test With Business class passengers on the routes between Munich and New York, and Cabo del Cabo and India, operated by Lufthansa Allegris. As the brand states, it was the first time that a car brand offered such an experience in the air. The passengers could not only configure the brand and terramar models, but also had the opportunity to Virtual reality to the streets of Barcelona Already a garage coupra. The experience also included a visit to the virtual version of the Design Obsession catwalk, where the brand projects its passion for design through different holographic models.
“It is fantastic to see how new ways of presenting brands and products are integrated into our experience of extended reality on board”, Says Dr. Björn Becker, responsible for the Future Intercont Experience program in the air operator.“This project can lay the bases for future commercial and advertising collaborations”
Bastian Schuetz, a global head of XR Inflight in Meta, explains, on the other hand, that this initiative also involves a revolution for the interaction that airlines maintain with their passengers. “Collaborate with innovative brands such as Cupra allows us to transform entertainment on board, offering passengers a new immersive way to connect with the brand”
With this launch in Spain, Cupra continues to amplify its commitment to offer virtual experiences. Five years ago and in the middle of the phenomenon of metovers, he already presented the E-Garage coupraa virtual space developed by the Vishion Innovation Company. In this customers could create their own avatars, interact with other users and approach cupra vehicles from a more interactive perspective.
