Domino’s Pizza He is reinforcing his commitment to humor to connect with his audience and the last of his actions launched with this goal is entitled “The worst best joke in the world.” The campaign are designed to promote their strategic alliance through The comedy by Domino’s, Comedy space driven by Havas Play and co-created in 2024 with El Terrat-the comedy producer-and the Movistar Arena Madrid enclosure.
The brand claims quality humor, but does so through “the worst jokes of the world”
After consolidating in the world of comedy with weekly shows, diverse programming and support for both emerging and consecrated talent, Domino’s seeks to underline its bet “For generating cultural impact from entertainment”as explained in a press release. And the starting point is being claiming quality humor, but doing it through “The worst jokes of the world”.
As part of the campaign, The brand will share jokes that qualify as “bad” with the main objective of causing a universal reaction: the need to really laugh. “They are jokes so bad that they can only take you to the good ones.”comment in said statement. And those “really” are, as this campaign promotes, in the comedy room by Domino’s.
The campaign is designed as a collective search for the “worst best joke” and uses The contrast as creative resource to underline the value of authentic comedy. For example, through this post on Instagram the brand will select the three worst jokes, which will win a couple of tickets for the Comedy by Domino’s room to enjoy good humor.
The Comedy By Domino’s room has comedians such as Valeria Ros, Miguel Campos, Raúl Massana, Ignatius Farray or Clara Ingold, among others, and is a long -term bet of the brand for humor in the capital.
The campaign, designed, developed and executed by the transmedia content accelerator Havas Play, will live in multiple channels: exterior graphics, activations in Domino’s premises or social networks content designed to generate conversation and starring comics and influencers They will dare to tell “the worst joke they know.” All this with a planning strategy executed by the Havas PR and Good Rebels agencies.
Domino’s Pizza wants to consolidate like this Humor as a long -distance strategic tool. He does it both in his advertising campaigns and in his active relationship in “Projects that allow generating cultural relevance, connecting with people from an authentic, emotional and deeply aligned place with their identity”sentence from the company.
