It is one of the most coveted articles in the world of fashion and one of those who are still manufacturing with animal skin. The Birkin bag with Hermès crocodile skin symbolizes an era of the industry that marks such as Chanel, Balenciaga or Burberry have already abandoned, and that Peta United States (People for the Ethical Treatment of Animals) has now wanted to report under the DIY format (do it yourself).

The brand has reformulated the concept, which is now “Dismero It Yourself” (“Demage it yourself”), a campaign with which the organization seeks to give visibility to the sector’s methods with leather articles and raise public awareness about animal abuse. Does it under the concept “If you would not do it, do not buy it,” Designed by the creative agency The Community Miami, in an explicit video tutorial where the content creator Erika Makes – perfil created for the campaign – flaws to a hyperrealistic crocodile to teach make a birkin bag from home.

As explained in the video, with average radical production, the only thing that is needed to make a Birkin bag in “ten simple steps” is a rule, a pen, a sewing punch, needles, a screwdriver, a knife and a plastic canvas. It is a simplification that Peta projects towards your own complaint to “reveal that, behind each expensive bag, there is a much higher price”, Indicates in a statement.

With “Demage it yourself,” the organization encourages consumers to sign, on the website of the campaign, A manifesto Against Hermès’s practices. “If you do not want to get directly involved in this type of abuse, do not support him by buying these items”, They say from the organization.
At the same time, it offers a relationship of brands that have opted for Vegan Bags and offer a more respectful production framework for animal life.

To carry out the action, Peta claims to have inspired the Real Hermès Supplier Methods. As explained, to manufacture a single leather birkin bag, two or three crocodiles are needed. In their own investigations they discovered that one of the greatest exporters of these Nile species kept them overcrowded in concrete graves for years before killing them cruelly. And the same happened in Australia farms, according to the Agricultural Transparency Project.

“More than one billion cows, pigs, goats, sheep, caimanes, ostriches, kangaroos and even dogs and cats are killed every year by their skin“They argue.”Industry workers cut the tails and horns of many of these animals without analgesics, and some even break them down and dismembered while they are still aware”

Against abusive luxury fashion practices

It is not the first time that Peta claims to the industry the abandonment of animal cruelty practices. And neither the first one that Speorts directly to Hermès To stop using animals in the manufacture of their most famous bag. The last 2021 already launched a demonstration in the United States, Australia, England, France, Germany and Spain to protest under the slogan “drop croc”.

The supporters of the organization were placed at the doors of the brand’s stores with bloody bags and posters in which messages such as “were read”Animals die from exotic skins“, either “Crocodiles suffer from accessories”In 2015 Peta, in addition, was made Hermès shareholder To change brand policies from within.

More info: “Disamember It Yourself”