Havas has taken a further step in its artificial intelligence strategy with the announcement of AVA, a global portal for LLM models that will offer secure, centralized and governed access to the most advanced AI technologies on the market. The presentation took place at CES 2026, which is being held these days in Las Vegas, where the group wanted to underline its position as one of the large advertising holdings that are redefining the role of AI within the creative business.

AVA will begin to be deployed starting this spring in Havas’ global network for its 23,000 employees in more than 100 markets and, progressively, it will also be extended to the group’s clients. The platform will allow teams to work with models such as GPT-5, Claude Opus 4.5 and Gemini 3, selecting the most suitable one for each creative, strategic or production task. The goal is to accelerate the transition from brief to creative solution, improve brand consistency and scale productivity without compromising security or regulatory compliance.

The launch of AVA is supported by Converged.AI, the strategic architecture that Havas presented in 2024 to unify data, tools and capabilities across all markets. The group has allocated nearly 1 billion euros to this transformation: 600 million already invested over the last decade and another 400 million committed until 2027. The ambition is to build a flexible system, data-agnostic and customer-oriented that allows you to make faster decisions and scale solutions efficiently.

During his speech at CES 2026, Yannick Bolloré, Chairman and CEO of Havas, insisted that artificial intelligence should not be understood as a substitute for talent, but as an amplifier. “Technology amplifies human creativity, it does not replace it”he stated, emphasizing that generative AI represents both a technological change and a cultural and organizational transformation. In this context, AI literacy has become a strategic priority, which is why Havas has committed to training and certifying all of its talent for responsible and creative use of these tools.

AVA also reflects the evolution of Havas’ Village model, serving as a common core that connects people, data and tools under a single operating framework. According to the group, the portal will allow optimizing strategic planning, accelerating creative production and generating “on-brand” solutions at scale, while maintaining enterprise-level security standards.

Beyond this announcement, Havas has taken advantage of CES 2026 to show practical applications of its focus on AI. Among them, he highlighted his alliance with Akkio to promote agentic capabilities within Converged.AI, the use of the Vermeer creative platform – which combines generative AI with human supervision to guarantee safe outputs – and his investment in Vurvey, oriented to research based on real and synthetic data with regulatory compliance in sensitive sectors such as health.

Havas’ move occurs in a context of competitive acceleration among large advertising groups. This same week WPP presented Agent Hub, its AI agent library integrated into WPP Open. Far from being isolated initiatives, both announcements confirm that the battle is no longer in experimenting with AI, but in industrializing it, governing it and turning it into a structural advantage for clients and organizations.