On the occasion of the celebration of International Kiss Day, Pikolin He has carried out a street marketing action with which he seeks to attract attention to the importance of taking care of intimacy, in line with the recent communication that the brand is following.

Thus, he has collaborated with the Tenerife artist Alberto Leónrecognized for its kisses murals, to install a new work on La Paz Street, 8 (Madrid). The piece, titled “The kiss of good night”, It represents in two corners confronted with a man – on the side – already a woman – on the other – dressed with a red pajamas and inclined forward with the lips prepared to kiss.
As with other León works, “the kiss of good night” invites viewers to complete the scene with their own history, and creates a context of viralization with which Pikolin seeks to attract attention to the importance of TAKE CARE As part of a good break. .

According to the brand in a statement, artistic intervention is an idea of ​​the creative Eva Santos with Arena and executed by Havas Play. A cultural and emotional statement with which he wants to value the kiss of good night as a Emotional connection symbol. A direct message about how simple it is to disconnect without being aware, which Pikolin wants to resize taking advantage of the ephemeris.

“We want to remove consciences, cause conversation and generate real changes“, explains Ana Robledo, marketing director at Pikolin.”Because we believe that rest is not only physical: it is also emotional, relational, intimate. Because if something as simple as a kiss can change a relationship, it is worth remembering”

And he adds in a LinkedIn post that, from the brand, wanted to provoke and Talk about intimacybut without falling into the usual topics. “We wanted people to go ahead and think: “And I, when was the last time I did?” Action is a way of saying something very simple: sometimes, the smallest is what unites us most”

The study “Radiography of the intimacy of Spanish couples” promoted by the brand itself, indicates that 9 out of 10 couples recognize Obstacles in your intimacy. And in that same sense, only half have the habit of kissing good night. “Data that show the emotional disconnection that many live daily”Pikolin points out, and that this street marketing action comes to address.

“The kiss of good night” will be activated During the kiss week In retail, digital and television moments. In addition, it integrates a promotion on the Pikolin website, for which the brand offers its hotel mattress in limited edition at half of its usual price.

Campaigns that make visible the invisible

Pikolin has been communicating from the “Do something that takes away the dream” for several years to invite consumers to live with passion and consciousness. Its objective involves giving visibility to what, perhaps, is not so present. They are concepts such as the passion of the elderly or the new masculinity, which extend the land of the brand and convert the bedroom into the epicenter of human experiences.

In this way, a few months ago it presented “Will it be the mattress?”a campaign designed by Oriol Villar that put the focus on a couple finding in the hotel mattress a space of intimacy to reconnect and cure the separation imposed by the routine.