Glasses have long ceased to be just a tool to achieve better vision. In recent years, brands in the category have elevated them to a fashion accessory and item of self-expression. And Alain Afllelou highlights it again in his new marketing action, with which he is linked to the Benidorm Fest, an outstanding musical event and a reference television event.

The brand has collaborated with the singer Asha in the video clip for the song “Turista”, with which she is running as a candidate to win the contest organized by Radio Televisión Española. Thus, the French optical chain is in charge of providing the style and looks to the video and giving shape and personality to the visual universe created for the song.

Alain Afllelou’s glasses become the protagonists of the video clip. Specifically, the piece features glasses from the sun collection and one of the clip-on glasses models, called Magic, which enhance the different looks that the artist wears and emulate those of the great Hollywood stars in the 60s.

The models that are part of the video have been selected, as explained by Alain Afflelou in a statement, to provide a retro style that is currently trendy and accompany the trip through different cities in the world that the piece recreates. With this, the brand seeks to emphasize its innovative design and avant-garde spirit.

In addition, Asha has shared the collaboration with the brand on social networks, and has thanked them for their contributions and support.for believing in this vision and bringing that touch of magic to the project”.

Alain Afflelou completes the action with a raffle through social networks for two sunglasses and an accessory kit; and two invitations to attend the semi-finals of the Benidorm Fest in which Asha will perform, which will be next February 12. Interested users should follow both the brand and the singer and make a comment on one of Afflelou’s posts about who they would like to enjoy the event with.

“Alain Afflelou continues to establish itself as a leader in optics and audiology, and confirms once again its commitment to fashion and style, demonstrating that its collections not only fulfill an optical function, but also become an essential accessory to express personality and trend.”, explains the brand in its statement.