Cupra opens a coworking space in its City Garage in Madrid

Jane Anderson
Jane Anderson
Personas trabajando en el coworking de Cupra en Madrid

Cupra has expanded the functionalities of its City Garage in Madrid with the opening of a free coworking area. The workspace thus adds to the automobile company’s proposal, which also includes a restaurant, musical events, art activities and other initiatives related to sports and lifestyle.

As the brand has announced in a statement, the coworking area is designed “to inspire creativity, optimize productivity and facilitate connection between professionals from different creative and entrepreneurial sectorsyes.” It has access to free wifi and à la carte restaurant, offering breakfast, lunch and drinks.

The CUPRA City Garage coworking is a work and study space open to our entire tribe who needs a place to unleash their creativity and productivity.“, describes the brand on its website. Those interested can go directly to the space or reserve their place through the website.

Cupra’s move complements the offering of its City Garage in the capital, which is located at 88 Serrano Street, in the central Salamanca neighborhood. This space was launched in February of this year and represents the largest Cupra City Garage in the world.

As the automobile company explains, this space yields tribute to the city of Madrid and its diversity and seeks to connect with Madrid life through diverse disciplines, such as sport, music or art. The place also serves as Seat’s embassy in the capital and houses the offices of the company’s Institutional Relations area.

Our objective is to strengthen the link between Madrid and CUPRA and integrate ourselves into the city’s cultural agenda. With the opening of this new City Garage we want to generate unique and emotional experiences beyond the conventional for the most rebellious citizens of Madrid”, commented at the time Cristina Vall-Llosada, Director of the CUPRA City Garage Madrid.

The City Garage in Madrid has an area of ​​more than 1,300 square meters distributed over two floors, and has a multidisciplinary showroom, a restaurant, an auditorium and an immersive reality room.

The City Garage concept was launched by Cupra in 2019, as a new way of understanding the point of sale. The brand understands these spaces as more than just a store where you can discover its products, but also as a meeting place where you can live a unique brand experience.
The company has City Garage in Mexico City, Barcelona, ​​Milan, Munich, Lisbon, Rotterdam, Sydney, Berlin, Madrid and Paris.