Allianz Australia has presented its new brand positioning, which follows the motto “Attention you can count on”. This promise expresses the company’s commitment to provide Australians “Clarity, trust and attention throughout the insurance hiring process”as expressed in a statement.
Tell the story of a mother Pinzón in her stormy search to protect her egg
To transmit it, Allianz has launched a Advertising campaign Developed in collaboration with the Creative Agency Howatson+Company. The announcement is directed by Michael Gracey (known for films such as “Better Man” – especially Robbie Williams – and “The Great Showman”) and tells the story of a Mother Pinzón in her stormy search to protect her egg.
The brand wanted to do A metaphor Of the storms and uncertainties of life, and that is, just when it seems that the Pinzón can no longer, an eagle in flight plans to support and guide it safely and except for its new home to the rhythm of “I’M with you”, the song by Avril Lavigne. “It is a cinematographic representation of the unique culture of care of Allianz”They comment from the brand in the statement.
The announcement was shot in Australia and has come alive thanks to the CGI technology of the study of visual effects ALT VFX. It will have activations in cinema, YouTube, exterior, digital media and social networks through the planning and purchase of Wavemaker media.
Shez Ford, general director of Consumer at Allianz Australia, has declared that this campaign “It gives life to the Allianz brand in a deeply emotional and human way. Our new promise demonstrates genuine care in each interaction. We want our clients to feel supported and seen.”
For his part Gavin Chimes, creative director at Howatson+Company, has affirmed that “We not only wanted to talk about care, but people felt it. With a little courage and magic, we used the narrative to boost the brand to a new niche in the insurance sector.”
