The kiosks have long stopped selling only newspapers and magazines. In them you can already buy drinks, food, vinyl discs, toys or collecting articles. The GoodNews brand is a reflection of the transformation of this type of establishments, having also converted them into coffee shops. Its business model also includes collaborations with brands that bet on coffee to connect with consumers. But the one established now with the Moncho Moreno capillary care firm has the caffeine as a link the products offered by both.

Moncho Moreno, a brand created in 2021 by the stylist Moncho Moreno and his wife Berta Martín, has developed a new shampoo, called Coffee Smoothie. It has caffeine as the main ingredient, which, they explain, helps activate the microcirculation of the scalp by enhancing faster growth.

The association with coffee is, therefore, evident. And collaboration with GoodNews, consequently, strategic. Thus, on Tuesday, September 16, both brands carried out a special action in the Quiso that GoodNews has in the Plaza de Santa Barbara in Madrid, with the intention of communicating the launch of the new product.

During the day the premises has given free coffee, while exhausting stocks, to all those lovers of coffee and beauty they approached. In addition, Moncho Moreno has also provided product samples for free and discounts for future purchases. Its responsible were also present establishing direct contact with brand fans.

With regard to the commercial launch strategy, the shampoo will be sold in the brand’s online store, as well as in pharmacies and perfumeries such as a primor, Druni, El Corte Inglés, and platforms such as Amazon, at a price of 29 euros.