Carrefour has launched its new christmas advertisement which will be broadcast internationally, in which the brand celebrates the holidays with a dose of everyday realism. Devised by Publicis Conseil and broadcast in five countries – Spain, Romania, Belgium, Poland and France – it is an emotional campaign, close to the consumer, which places the flavor and the brand at the center of their daily lives.

The campaign is a continuation of Carrefour’s initiatives Act for Foodand reaffirms the company’s commitment to the food transition for all.

And Christmas is an ideal occasion to remember the importance of enjoying quality products that are accessible to everyone. To reinforce the Act for Food campaign, relaunched this year with the slogan “We all have the right to the best, at the best price,” Carrefour takes advantage of the Christmas moment to give it greater meaning.