Pescanova has released its new Christmas advertisement again with shrimp as the main protagonist, thus consolidating its position in one of the star categories for these dates. Under the motto “And you, which one do you choose?”the action highlights the variety and versatility of its range: from shrimp vannamei whole until its peeled version, known as Rodolfos.

Both share the brand’s characteristic quality standards, but are aimed at different audiences. While the most traditional continue to rely on the entire product as a symbol of celebration, the youngest find in the Rodolfos a practical and uncomplicated alternative to innovate in Christmas cuisine.

The campaign is based on a relevant fact: each year, Spanish households consume around 10,000 tons of prawns during Christmas, which represents 25% of the annual volume, according to data shared by the company. The new spot, produced by PS Works and directed by Denisse Iula, reinforces this position by connecting quality, tradition and modernity under the corporate concept of “Good things turn out well.”

In addition to the 20-second spot for television and digital platforms, the campaign will be deployed in magazines, digital media, social networks and outdoors. It will be present in more than 20 Spanish cities, with insertions in mupis, shopping centers, Christmas buses in Madrid and Vigo, and metro stations in Madrid and Bilbao.

In parallel with the launch of the spot, Pescanova has announced a new product: battered prawns, designed for informal consumption, appetizers and quick snacks prepared in an AirFryer, a method that is increasingly popular among new generations.